Robin Hood Ethnic

Robin Hood Ethnic Introduction Robert Hood is an outlaw who lived in Sherwood Forest of England. The ethnic piece of literary helps to depict the culture and stories of the person. This research describes the life of Robert hood and ethnic mythology that includes the folktales, myths, legends, fables, poetry, etc. The stories of Robin Hood show him to be a legend and it no longer seems to be a history. Ballads (songs that state stories) related to the Robin Hood became popular in the 14th century. In the 15th century, robin was featured in games also. The main reason behind the survival of the Robin Hoods Stories is that his character is portrayed as an outlaw and rebel, which are striking characters, particularly those whose motive behind the rob is not for personal gain but for the cause of providing justice to the common people (Doel, 2000). Thesis statement: Ethnic literary plays a vital role in reflecting the culture, as in the case of Robin Hood, ethnic literary reflects his pagan culture. Mythology Mythological Robin: He became the most renowned part of May Games. He was viewed as the legend and became a celebrated part of the May Games. Robin was seen as a fabulous summer king who could successfully lead a procession. This linked the Robin with other legends of the forest. Legends: The story describing him would be literal as the tales depict the real figures from the history. Alteration has been made in the historical fact and that too in a creative manner. This has blended together numerous important precepts, which encourage the right living and moral conduct. The narratives consist of mixture of facts, which separates them away from the other stories in folklore. Robin used to spare the goods of the poor and womens were not harmed. As a result, he became popular among the common public (Potter, 1998). Fables: These are associated with educating the readers with the important truths in simple tales and usually provide a lesson or morale at the end. The story of robin is short and at the end depicts the truths, which are not easily seen in the every day life. Most of the characters in fables are the non-living objects and animals which show the human passions and interests (Blamires, 1998). Folk tales: these tales consider the adventures which are both fantastic and authentic. These are also referred as the simple stories that describe the evil and the good deals. Apart from this, these also act as a better source of teaching the values. In the story of the Robin Hood, he has been identified as wearing green because he was associated with the deep Green Man of folklore and art (Phillips, 2003). Myths: Myths represent the prehistoric and the oldest stories. By nature, they are realistic and holy. According to Robin, productiveness is known as foliage. Myths are of different types in nature. History behind the myth of creation is the formation of world; it is a real concept and also eases the complexity and secrecy of the creation of the world. Another myth deals with the adventure of the divinity and achievement of courage. These tales frequently have cyclic model in which facts are explained in the shape of sign and story to make clear the individual situation and the basis for his distress. Ballads: The description of ballad was based on Gest, which emerged in the 16th century, soon after the preface of issue in England. After that century, Robin is rewarded to the rank of nobleman. He is nominated as the Earl of Huntington, Robert of Locksley, or Robert Fitz Ooth. In the early hours of ballads, by difference, he was the associate of yeoman classes, who were ordinary freeholder having a small landed park. Culture The weapons and tools used by Robin Hood show his connection with ancient woodland and ethnic practices. His main weapon was bow, which was the weapon of Diana, virgin Goddess of the Hunt and his secondary weapons, the quarterstaff and sword, showed the manliness and tarot practitioners use it as an esoteric symbol. He used a horn to call his followers, which is related to recalling the hidden horns on his head (Hahn, 2000). The ritual followed in celebration of festivals like Beltane or May Day clarifies the ancient themes engrafted with Robin Hood fable. The myth of Robin Hood matches with some other myths and traditions of countries around the world. Robin Hood was expelled from community with his wife Marian and his lieutenant Little John like Rama in India. The Robin Hood story ponders the Ramayana. When Britons visited India, two cultures started to share their views, language and heritage (Hahn, 2000). The very old Proto-Indo-European myth got combined when the two cultures merged. Both were having two great archer heroes, Rama Robin. Apart from the Indo-European cultural similarity, there is one more character in Chinese novel. Song Jiang with his 108 followers carried a war against corrupt feudal system. Novels, films and songs developed Robin Hoods image according to their needs. Robin Hood has become a symbol who helped the have-nots by taking the surplus from the persons who owned the resources in excess (Potter, 1998). References Blamires, D. (1998). Robin Hood: A Hero for All Times. J. Rylands Univ. Lib. of Manchester. Doel, et al. (2000). Robin Hood: Outlaw and Greenwood Myth. Tempus Publishing Ltd. Hahn, T. (2000). Robin Hood in Popular Culture: Violence, Transgression and Justice. D.S. Brewer. Phillips, H. (2003). Robin Hood: Medieval and Post-medieval. Cornell University Press. Potter, L. (1998). Playing Robin Hood: The Legend as Performance in Five Centuries. University of Delaware Press.s

Uncertified Teachers in Prince George’s County Schools :: essays papers

Uncertified Teachers in Prince George’s County Schools Prince George’s County has been the largest school district in Maryland for the past more than twenty years. However, as a result of under funding, compared to other Maryland public school districts, Prince George’s County sustains the second highest percentage of uncertified teachers in the state. The lack of certified teachers has left lasting negative effects on the Prince George’s county school system. This problem goes much deeper than Prince George’s County, uncertified teacher are being allowed into the classroom all over the country and have been for the last couple of decades, mainly due to teacher shortages. By definition "a qualified teacher is expected to have a broad background of general education as well as professional preparation."(Teacher) it has never been considered satisfactory for a student to complete on 60% of material taught, why should it be different for teachers? In the early 1980s during a teacher shortage graduates of teacher education programs had lower levels of academic achievement than most college graduates and were still allowed to teach. In 1991-92, 16,000 teachers nationwide were uncertified. Currently, 37 of 39 states employ waivers, which allow failing teachers into classrooms. Past attempts at solutions were Teachers for America, Experimental Certification of Ethnic Colleagues for Elementary Schools, provisional certification, and emergency certification. Teachers for America is a very easy, "six week crash course in teacher survival skills taught primarily by teachers from their troubled placement sites."(Roth, 220) These teachers are said to bring "enthusiasm and intellect" to the classroom. In inner city and urban school systems, where most of the student body is poor and in the greatest need of good teachers, the TFA teachers are installed. While TFA is a good idea and puts teachers in classrooms, some say that the children who are being used as guinea pigs for this experimental teacher training are suffering. However, after receiving praise from some major cities, its training program was approved in 1995 and it "received $2 million from AmeriCorps, President Clinton’s national service initiative."(Mosle, 3) Experimental Certification of Ethnic Colleagues for Elementary Schools (E3) was an effort to "increase the representation of males and people of color on teaching staffs of elementary schools,"(Shade, 261) in response to teacher shortages. This solution was implemented for three years and was very successful. Provisional certification is given to a person who has been certified in another state and has passed the Praxis II, "but who needs one or two courses Maryland requires for teachers.

Why Public Speaking is Important :: Public Speaking Persuasive Essays

Public speaking is one of the most under rated skills learned in school, yet is one of the most valuable. The way you communicate shows a lot about you, and can influence other’s opinions of you. In every profession communicatiis important. Good communication skills, no matter what you plan to do in life, will help you out greatly and improve your chances against a harsh job market. I am majoring in Business Administration and Law, and communication is one of the biggest parts of business and law, yet communication is hardly ever taught in business classes for my major. I think that a communications class like public speaking, for example, should be not just for a college class, but taught in high school and middle school as well. I believe several classes would allow anyone to become an expert speaking. The only way to fully learn public speaking is to get up in front of people and talk to them. One can not learn public speaking from a book. One’s career, school life, and even socializing are affected by communication. If you do not know how to communicate, you probably do not have many friends. Communication has been used since the days of the cavemen. When the cavemen learned to communicate they greatly increased their hunting potential. When they learned to communicate on the hunt and before the hunt, they caught much more game then when they were just randomly running after the animals with spears. In school, if teachers and students could not communicate well, how would anything ever get done? In a business, communication is the most important ingredient. Working at a corporation at a higher level, you deal with hundreds of important emails, meetings, phone calls, and other forms of communicating with your co-workers. I like communicating with other people, and much of my life consists of me with my friends. Communicating with people is a good way to become social and comfortable around people. Public speaking is my least favorite part of communicating but I feel if I go into business, it will be one of the most important things to learn. If I have to give a big speech, it could be the first time several upper management bosses really hear what I have to say, and if I give a poor speech and look frightened, it could make them think I am incompetent and cannot communicate.

Elie Wiesel Speech Summary Essay

In the speech Elie Wiesel says that indifference is bad and that it is a crime against humanity .He also said that indifference to a tragedy is not guiltless and that you cant just witness cruelty towards someone or something and not be responsible in some way for what ends up happening instead he said that you have to step in and help the person or thing that someone is being cruel to. He also talks about his experience during the Holocaust, and how people ignored the millions of Jews that were dying. He also said that indifference is more dangerous than anger and hatred when he says â€Å" Indifference, then, is not only a sin, it is a punishment. And this is one of the most important lessons of this outgoing century’s wide-ranging experiments in good and evil.† he is saying that when people were ignoring the fact that Jews were being killed they were committing a sin. Another thing he said was â€Å"But then, there were human beings who were sensitive to our tragedy. Those non-Jews, those Christians, that we called the â€Å"Righteous Gentiles,† whose selfless acts of heroism saved the honor of their faith. Why were they so few? Why was there a greater effort to save SS murderers after the war than to save their victims during the war?† he was saying that after the war people cared more about helping the SS instead of the and there was few people that wanted to help the Jews that were being killed or injured. Also when he said â€Å" Their fate is always the most tragic, inevitably. When adults wage war, children perish. We see their faces, their eyes. Do we hear their pleas? Do we feel their pain, their agony? Every minute one of them dies of disease, violence, famine. Some of them – so many of them – could saved. He was trying to say that that there are a lot of children dying and they really cant do anything about it and they just end up dying.

Creative Piece of the Great Gatsby

â€Å"What are you doing? † Nick inquired. â€Å"Just standing here, old sport. † I felt relieved, at least I had a friend standing in this dark night with me now, I won’t be alone anymore like I was always be. Somehow, I know my face looks really vicious right now. I might be too worried about what happened tonight. Nick seemed to be frightened by me. After a really awkward silence, I decided to shoot my question:† Did you see any trouble on the road? † â€Å"Yes, †obviously he’s waiting for my confession. I don’t want to surrender my little hope that quickly, â€Å" Was she killed? â€Å"Yes. † His reply was simple and strong. At that moment I had the impulsion to tell him everything happened tonight, but I still kept it to myself eventually. â€Å" I thought so; I told Daisy I thought so. It’s better that the shock should all come at once. She stood it pretty well. † I was kind of surprised by my attitude. I was talking about a dead woman who had been killed by Daisy and all I care is Daisy’s reaction. Since when did I become so cold-blooded? To distract him from my reaction, I continued:† I got to West Egg by a side road and left the car in my garage.I don’t think anybody saw us, but of course I can’t be sure. † I tried my best to put on a cheerful smile and tell him everything will be ok. He’s astonished by my indifferent attitude. â€Å" Ok, man, I really don’t think you understand how severe this car accident was and I hate to tell you that you are absolutely wrong,† he skillfully hid his disgusted face and went on,† her name was Wilson. Her husband owns the garage. Now let’s be honest, it was you or Daisy driving that damn devil car? † I know he would punch me in my face if I kept saying some nonsense. Yes, she was driving, but of course I ‘ll say I was. When we left New York she was really nervous th at she thought she would be steady if she could drive. You know I always let her do whatever she wants to do. So this woman, rushed out at us just as we were passing a car coming the other way. It all happened to fast to save anything. She seemed like she wanted to speak to us, I don’t even know who she was. First Daisy turned away from the woman toward the other car, but for some reasons she turned back and smashed into her. I think she wanted to kill her, old sport. Yes, she succeeded, it ripped her open. † Nick doesn’t seem surprised; he probably knows something about Daisy and that woman. At that moment, I was irritated because this whole world is filled with lies and I’m the only idiot who has no idea what’s going on. â€Å" Don’t tell me. I don’t want to hear it. † I was so frustrated that I tried to deceive myself that Daisy just accidentally killed that woman. † I tried to make her stop but the car’s brake w as broken so she couldn’t. I pulled on the emergency brake and she fell over into my lap and I drove on. † â€Å"I hope Daisy will be alright tomorrow.I’m so worried about her right now. Yes, she’s gonna to be relaxed. That’s right, nothing is gonna bother her, except†¦Ã¢â‚¬  Nick interrupted with an angry roar, â€Å"Seriously man, you guys killed an innocent woman! It’s not like a forgivable mistake that you can do something to compensate. I really hate judging people but the way you deal with this accident and your attitude really irritate me. I can’t stand it anymore. Where are your sympathy, innocence and passion? It’s not worth it to lose them to Daisy. † I made a parting grasp at my hair because I dislike myself too.All those good and evil things happened upon my life made me exhausted. The only goal I have for now is to protect Daisy. Or, I might just want to keep the most beautiful memory of my life in my deep soul and have the extravagant hope that I can make everything looks just like before. Marrying Daisy is probably no longer my dream, getting the stubborn me satisfied by achieving all those old dreams is. To get rid of this wild surmise, I continued, â€Å" I’ll wait here and see if he tries to bother her about that unpleasantness this afternoon.I told her that if he intends to do anything she could lock herself in her room and turn the light out and on again. † â€Å"He won’t touch her. † He blinked his eye and said,† He’s not thinking about her. † â€Å"I don’t trust him, old sport. † He seemed to be annoyed by our nonsensical conversation. â€Å" How long are you going to wait? † â€Å"All night, if necessary. Anyhow, till they all go to bed. † I hope my persistence can drive him away and fortunately it worked, â€Å"You wait here,† he said, â€Å"I’ll go see if there’s any sign of a commotion. † After he’s gone, I’m a little bored by the sudden quietness.Actually, I’m also confused by what I really want to find out tonight. One of the inner villains keeps telling me that nothing special will happen tonight and Daisy won’t let you take the responsibility for her. The other one despised my infatuation and implied me that Daisy was conspiring with Tom. Maggie Chen Mr. Maurer Voices 16 February 2013 Analysis In this chapter, we can get the general idea that Gatsby is confused with his true feelings to Daisy. He used to be obsessed with her and was willing to do anything to win her back.However, after what happened in recent years, he started to open his eyes and look within. He’s not satisfied with the life he is living now. Although he once had really clear goals that were even not worth fighting for, at least he had motivation to keep his strength and finally achieved his dreams. Judging by his inner struggle and all the things he said to Nick in this chapter, he tries his best to relive his old life and pursue all those unfinished dreams. As we explore deeper into the particular mental activities, he apparently is just completing tasks out of obligation, without any care in it.For example, he keeps telling himself that Daisy is going to be all right â€Å"I hope Daisy will be alright tomorrow. I’m so worried about her right now. Yes, she’s gonna to be relaxed. That’s right, nothing is gonna bother her, except†¦Ã¢â‚¬  These words are also used to comfort himself by saying he has already done everything he could. Gatsby also changes from an innocent sympathetic boy into an indifferent murderer who doesn’t value other people’s lives. Even Nick, a non-judging good friend can’t stand it anymore, as he says, â€Å"It’s not like a forgivable mistake that you can do something to compensate. In my opinion, Gatsby staring  into the night at the g reen light at the end of Daisy's dock, having lavish parties to attract her attention, making money only to win Daisy back, using Daisy's cousin Nick to arrange a â€Å"crafty† reunion, buying the multi-million dollar home just to be near her and taking the responsibility for the car crash only to save Daisy's sanity, all these are more signs of obsession than true love. Gatsby’s obsession with Daisy is hopeless and he’s quite enjoying what he’s doing.

Ethical Disaster of the Hyatt Regency Collapse

Eric Sandler Ethical Disaster of the Hyatt Regency Collapse Construction on the 40-story Hyat Regency Crown Center began in 1978, and the hotel opened on July 1, 1980, after construction delays including an incident on October 14, 1979, when 2,700 square feet of the atrium roof collapsed because one of the roof connections on the north end of the atrium failed. The collapse was the second major structural failure in Kansas City in a little more than two years. On June 4, 1979, the roof of the then-empty Kempar Arena in Kansas City had collapsed without loss of life.The architects and engineering firms at the two collapses were different. One of the defining features of the hotel was its lobby, which featured a multistory atrium crossed by suspended concrete walkways on the second, third and fourth levels, with the fourth level walkway directly above the second level walkway. On July 17, 1981, approximately 2,000 people had gathered in the atrium to participate in and watch a dance co ntest. Dozens stood on the walkways. At 7:05 PM, the walkways on the second, third and fourth floor were packed with visitors as they watched over the active lobby, which was also full of people.The fourth floor bridge was suspended directly over the second floor bridge, with the third floor walkway set off to the side several meters away from the other two. Construction difficulties led to a flawed design change that doubled the load on the connection between the fourth floor walkway support beams and the tie rods carrying the weight of both walkways. This new design could barely handle the dead load weight of the structure itself, much less the weight of the spectators standing on it.The connection failed and both walkways crashed one on top of the other and then into the lobby below, killing 114 people and injuring more than 200 others. The rescue operation lasted well into the next morning and was carried out by an army of emergency personnel, including 34 fire trucks, and param edics and doctors from five area hospitals. Dr. Joseph Waeckerle directed the rescue effort setting up a makeshift morgue in the ruined lobby and turning the hotel's taxi ring into a triage center, helping to organize the wounded by highest need for medical care.Those who could walk were instructed to leave the hotel to simplify the rescue effort, the fatally injured were told they were going to die and given morphine. Workmen from a local construction company were also hired by the city fire department, bringing with them cranes, bulldozers, jackhammers and concrete-cutting power saws. The biggest challenge to the rescue operation came when falling debris severed the hotel's water pipes, flooding the lobby and putting trapped survivors at great risk of drowning. As the pipes were connected to water tanks, as opposed to a public source, the flow could not be shut off.Eventually, Kansas City's fire chief realized that the hotel's front doors were trapping the water in the lobby. On h is orders, a bulldozer was sent in to rip out the doors, which allowed the water to pour out of the lobby and thus eliminated the danger to survivors. In all twelve lives were rescued from the rubble. The two walkways were suspended from a set of steel tie rods, with the second floor walkway hanging directly underneath the fourth floor walkway. The walkway platform was supported on 3 cross-beams suspended by steel rods retained by nuts. The cross-beams were box beams made from C-channels welded toe-to-toe.The original design by Jack D. Gillum and Associates called for three pairs of rods running from the second floor all the way to the ceiling. Investigators eventually determined that the new design supported only 60 percent of the minimum load required by Kansas City building codes. Havens Steel Company, the contractor responsible for manufacturing the rods, objected to the original plan of Jack D. Gillum and Associates, since it required the whole of the rod below the fourth floor to be threaded in order to screw on the nuts to hold the fourth floor walkway in place.These threads would probably have been damaged beyond use as the structure for the fourth floor was hoisted into position. Havens therefore proposed an alternate plan in which two separate sets of tie rods would be used. One connecting the fourth floor walkway to the ceiling, and the other connecting the second floor walkway to the fourth floor walkway. This design change would prove fatal. In the original design, the beams of the fourth floor walkway had to support only the weight of the fourth floor walkway itself, with the weight of the second floor walkway supported completely by the rods.In the revised design, however, the fourth floor beams were required to support both the fourth floor walkway and the second floor walkway hanging from it. With the load on the fourth-floor beams doubled, Havens' proposed design could bear only 30 percent of the mandated minimum load (60 percent in the origi nal design). The serious flaws of the revised design were further compounded by the fact that both designs placed the bolts directly in a welded joint between two facing C-channels, the weakest structural point in the box beams.Photographs of the wreckage show excessive deformations of the cross-section. In the failure the box beams split at the weld and the nut supporting them slipped through. Since the construction process includes the work and ideas of many different people, the process can become unclear, especially when meeting deadlines and budget requirements. Such a fast-paced environment stems from the concept that â€Å"time is money. † This concept constantly drives the construction industry to seek quicker methods to transfer ideas from paper to structures of concrete and steel.It has become common practice in the construction industry to begin the actual construction of a building prior to the design work being completed. The Hyatt Regency Hotel was built on this fast-track type of schedule. The main reason for the walkway collapse was not a failure of materials. It was a communication failure. In the case of the Hyatt Regency Hotel, the structural engineer sent a sketch of the proposed walkway connections to the steel fabricator. The structural engineer had assumed that the fabricator understood that he was to design the connections himself.Since the structural drawings did not state that the walkway connections were only a preliminary sketch, the steel fabricator assumed that the sketch was a finalized drawing. The fabricator simply copied the engineer’s preliminary sketch of the walkway connection to serve as the shop drawings. The development of the design was then completed. The materials selected for the fabrication were standard strength, size, and grade of material, rather than what should have been used to compensate for the added stress of the altered design. Such neglections can have grave results.The most glaring mistake in this entire chain of events was that the structural engineer did not review the final design. This is an example of deontological ethics because the engineer failed to perform his job to his full potential. As can be seen from the evidence, the real failure that caused the collapse of the Hyatt Regency walkways was actually a failure of communication in the design phase of the project. As a result of the disaster, the two engineers from G. C. E. International lost their professional engineering licenses in the state of Missouri.These engineers were Jack D. Gillum, the engineer of record, and Daniel M. Duncan, the project engineer. The engineer is ultimately responsible for checking the safety of final designs as depicted in shop drawings. When we take the implicit social contract between engineers and society, the issue of public risk and informed consent, and codes of ethics of professional societies into account, it seems clear that the engineer must assume this responsibility when any change in design involving public safety carries a licensed engineer's seal.Yet, if it is assumed that the engineer in the Hyatt case received the fabricator's telephone call requesting a verbal approval of the design change for simplifying assembly, some possible reasons that would make him approve such change are saving money and time, following his immediate supervisor's orders, looking good professionally by simplifying the design, misunderstanding the consequences of his actions, or any combination of the reasons. These reasons do not, however, fall within acceptable standards of engineering professional conduct.Instead, they pave the way for legitimate charges of negligence, incompetence, misconduct and unprofessional conduct in the practice of engineering. When the engineer's actions are compared to professional responsibilities cited in the engineering codes of ethics, an abrogation of professional responsibilities by the engineer in charge is clearly demonstrated. The Missouri Board of Architects, Professional Engineers, and Land Surveyors convicted the engineers employed by Jack D.Gillum and Associates who had signed off on the final drawings of gross negligence, misconduct and unprofessional conduct in the practice of engineering. They all lost their engineering licenses in the states of Missouri and Texas and their membership to ASCE. While Jack D. Gillum and Associates itself was cleared of criminal negligence, it was stripped of its license to be an engineering firm. At least $140 million was awarded to victims and their families in both judgments and settlements in civil lawsuits.A large amount of this money came from Crown Center Corporation, a wholly owned subsidiary of Hallmark Cards which was the owner of the actual hotel franchise. Life and health insurance companies probably absorbed even larger uncompensated losses in policy payouts. A lot was learned from this disaster. As a result of the fatal miscommunication, the American Soc iety of Civil Engineers has now set the precedent that responsibility lies with the engineer's seal.That is, that whoever places their seal of approval upon a set of plans carries the responsibility for the building and the outcome. It is now also required that all load bearing calculations must be checked by a city appointed engineer and that checks be formal. As an industry, it is important for all responsible parties such as the architects, engineers, fabricators, and whoever else is involved, to understand the challenge learned as a result of this fatality. Design presents the industry with a challenge to anticipate any failed detail and to correct it within the design process.

Intro of Sefam Pvt. Ltd.

| | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities. Intro of Sefam Pvt. Ltd. | | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities.