Sales Promotion Technique

Laura Schneider says that marketing is everything that we do to reach and persuade prospects. Marketing consists of the measures we use to reach and persuade our prospects. All of marketing components will cost producers or manufacturers that in turn will influence the retail price of a product. To exploit a potentially lucrative market is not as easy as just opening a room, and playing music. Diligent marketing research will actually be crucial to the success of conducting personal selling. Careful consideration should be given to a number of different factors such as location, demographic detail, and existing competition of the prospective market place. This is done so to conduct marketing campaign effectively, which is a combination of advertising, personal sales, public relations, and sales promotions in a creative and cost-effective way to increase gross sales. 2. Sales Promotion Technique 2. 1. Web-based solution Basically, sales promotions are non-personal promotional activities that intend to have direct impact on sales of a product. Some activities that are in the sales promotion category include media and non-media marketing communication, increase consumers demand, and improve product availability. One of sales techniques that can help a company in maximizing its sales promotion efforts is the MediaVisor. The product is uniquely created to help salesperson of the company in executing and analyzing their interactive sales promotion programs much better (DoubleClick, 2006c). For example, figure 1 shows a company’s online sales promotion that aims at having direct impact to sales. Figure 1 Double Click’s Various Customers Solutions Source: www. oubleclick. com In order to simplify the sales promotion, MediaVisor can help Sprint Nextel in creating an easy-to-use interface, which is designed to reduce the number of clicks required to perform common actions. Therefore, the use of MediaVisor will significantly enhance the effectiveness of sales promotion process (DoubleClick, 2006c). 2. 2. Direct Mail O ne of the greatest marketing tools is direct mail, also known as database marketing. This kind of promotion is so effective since a company deliver information/offering directly to customers or prospects although it has one obvious drawback: high cost. According to one report, direct mail has a high â€Å"cost-per-thousand,† meaning it costs more to send message to a thousand people through direct mail than it does through television. However, this high cost-per-thousand can be offset by a much higher return rate. 2. 3. Personal Selling Another type of marketing tools is personal selling which is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to closing the sale. There are several benefits of conducting personal selling as follows: ? Personal selling is a face-to-face activity; customers therefore obtain a relatively high degree of personal attention ? The sales message can be customized to meet the needs of the customer ? Personal selling is a good way of getting across large amounts of technical or other complex product information ? The face-to-face sales meeting gives the sales force chance to demonstrate the product ? Frequent meetings between sales force and customer provide an opportunity to build good long-term relationships The main disadvantage of personal selling is the cost of employing a sales force and other utilities such as building rental. In addition to the basic pay package, a business needs to provide incentives to achieve sales such as commission and bonus arrangements and the equipment to make sales calls including car, travel and subsistence costs, mobile phone etc. Moreover, conducting personal selling has one limitation: personal selling is not a cost-effective way of reaching a large audience since a sales person can only call on one customer at a time. 2. 4. Cash Rebates/Cash back Selecting one or more target markets then developing a marketing mix (product, price, promotion & distribution) that satisfies the needs of the target market. One of the strategies is to give cash rebates/ cash back as incentives for target market to keep visiting stores By definition, cash back Program is an incentive program that rewards customers for repeatedly shopping at stores. Hence, it generates more revenue from particular selling points. For example, if a company wants to increase the number of sales from online stores, they may present additional discount for customers who purchase online.

Marketing Tools

Marketing tools and techniques are the various methods and promotional approaches companies use to help market and sell their products and services. Marketing tools includes SWOT analysis, PEST analysis, PORTERS 5 FORCES analysis, TOWS analysis, BCG analysis. Banking in India was typically mature in terms of supply, product and reach, even though reach in rural India and to the poor still remains a threats.The government took initiatives to address this through the State bank of India expanding its branch network and through the National Bank for Agriculture and Rural Development with things like microfinance. HDFC Bank Limited is an Indian financial Institution company based in Mumbai, Maharashtra that was commenced in August 1994. HDFC Bank ranked fifth largest bank in India by assets and the largest bank by market capitalization as of 1 November 2012. The bank build up the â€Å"Housing Development Finance Corporation†, a foremost housing finance of India. SWOT ANALYSIS AND PEST ANALYSIS were used to analyse the Banking Industry, HDFC Bank have selected for critical analysation .SWOT ANALYSISSWOT analysis is a structured method used to classify the Strength, Weakness, Opportunities, and Threats elobrated in a project or in business entreprise. A SWOT analysis can be carried out for a product, place, company, industry or person. It involves specifying the target of the business entreprise or project and identifying the internal and external factors that are favorable  and unfavorable to achieving that objective. Setting the target or goal should be done after the SWOT analysis has been made.This would be allow to achieve goals or objectives to be set for the organization. Strengths: It is the attributes of the business entreprise or project that give it an advantage over the others Weaknesses: It is the aspects that place the team at a disadvantage relative to the others Opportunities: It is the factors that the project could be exploit to its merits Threats: It is the factors in the environment that could cause trouble for the business entreprise or projectStrengths :1. HDFC bank ranked the second largest private banking sector in India which have 2,201 branches and 7,110 ATM’s 2.HDFC bank is situated in 1,174 cities in India and has over than 800 locations to serve customers through Telephone banking 3.The bank’s ATM card have got compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This makes notable reason for HDFC cards to be the most preferred card for shopping and online transactions 4.HDFC bank has the highest degree of customer satisfaction level when comparing to the other private banks5.The Intrest rate in HDFC is low and it is one of the best places to work in private banking sector 6.HDFC has won lots of awards and recognition and it has received ‘Best Bank’ award from various financial rating institutions includes Dun a nd Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia country awards etc 6.HDFC has good financial advisors in terms of guiding customers towards right investmentsWeakness :1.HDFC bank doesn’t have strong existence in Rural areas, where as bank like ICICI has its direct competitor is expanding in rural market 2.HDFC cannot enjoy first mover advantage in rural areas because Rural people are die hard loyals in terms of banking services. 3.HDFC Bank have got lack in aggressive marketing strategies like ICICI 4.The HDFC bank Mostly focuses on high end  clients5.Some of the HDFC bank’s product categories faces absence in performance and doesn’t reach in the market 6.The share prices of HDFC are often vary and wich causes uncertainty for the investorsOpportunities :1.HDFC bank have got better asset quality parameters over the government banks, therefore the profit growth is likely to stand high 2.The large companies and SME are growing at v ery fast pace. HDFC has enough reputation for maintaining corporate salary accounts 3.When compared to government banks, HDFC bank has improved in it’s bad debts portfolio and the recovery of bad debts were high 4.Opportunities for HDFC is high in abroad5.Due to strong financial position, the scope for acquisitions and strategic alliances is stand highThreats1.THE Non Performing Assets (NPA) of HDFc increased from 0.18 % to 0.20%. Since it is a slight variation it is a bad sign for the financial health of the bank 2.In India there is vast increase in non banking financial companies and new age banks 3.Since market share is not able to expand in HDFC so ICICI imposes major threat 4.The modernazation in government banks which trying to compete with private banks 5.Foreign Banks got 74 % of investment in Indian market which is opened upby RBIPEST ANALYSISPEST analysis (Political, Economic, Social and Technological analysis) determine a structure of macro-environmental factors us ed in the environmental scanning component of strategic management and It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives a sketch of the different macro environmental  factors that the company has to take into consideration. It is a strtegic tool for understanding business position, potential and direction and market growth for operations. PEST analysis includes Political factorsEconomic factors Social factors Technological factorPolitical : Politics can increase HDFC bank’s risk factors, because governments can easily change business rules and regulations that negatively affect HDFC bank’s business. According to NDTV (2012), INDIAN government held HDFC responsible for money laundering from criminal activities by drug lords amounting to more than $2.6bn in assets. The HDFC bank is now required to strengthen their compliance and risk management infrastructure and culture which is likely cost it a lot of mone y.EconomicMany financial institutions are still feeling the effects of the 2008 financial crisis and the very real liquidity problem that led to the failure of others banks. Banks like HDFC have been saved by the fact they are universal with product offerings over many geographical locations. The HDFC chairman says is surviving and doing well because its underlying revenue growth is driven by Markets and Commercial Banking particularly in the faster-growing regions of Mumbai, Rest of India and where the economic outlook is more positive .SocialSocial issues like climate change and criminal money laundering are some of the social issues that HDFC is dealing with currently. In 2012.The Indian government held HDFC accountable for criminal money laundering amounting to $2.6bn and asked the company to contribute considerable time and resources to monitor millions of potential crime transactions. HDFC is also gearing towards supporting a move to a low carbon economy and as a result, it of fers climate financing, including environmental markets, insurances, debt and equity Investments.TechnologicalThe Bank have been made some substantial efforts and investments in gathering the best technology available internationally, to build up the infrastructure for a world-class bank. The scalable and web enabled systems were opened. The Bank gives prime importance in technology and the internet as one of its key objective and has already made significant progress in web-enabling its core businesses. The Bank has succeeded in advancement of market position, expertise and technology to create a competitive advantage and build market share in each of its businesses.CONCLUSIONI am of the view that for HDFC Bank most appropriate marketing tools is SWOT analysis. As SWOT analysis is concentrating on over marketing measures of the bank including strength , weakness , opportunities and threats .on the otherhand PEST analysis focuses on external factor such as political , economical, so cial, and technological factors which may or may not affect. Since the HDFC have got numerous opportunities as well.

Personal statement Essay Example | Topics and Well Written Essays - 750 words

Personal statement - Essay Example I feel as though I have always learned lots in school, but never had the grades to reflect my efforts. I also tend to keep to myself when it comes to studying, so I thought studying with others might help me improve my grades. Finally, in high school, I learned that my time management skills were not very good. This often caused stress that I didn’t need to experience. As I look back on these goals, I feel really great because I have accomplished all three. If all goes well, I will have a 3.0 GPA. It may actually be higher if I do well in my most difficult class. I met some great friends on the first week of school and we formed a study group that meets each week. I have never studied with other people and found this to be a great way to learn and to meet people. I hope that next semester will find many of us taking the same classes so we can study together again. I can say that I met my third goal because I did not freak out a single time this semester as a result of forgetti ng or putting off a project, paper or test. I did feel a lot of stress about my grades, but that was simply because I wanted to meet my goal of earning a 3.0 GPA. I would call it normal stress, as opposed to stress caused by wasting my time or procrastinating. Time Management and Study Skills are the topics that meant the most to me this first semester at ASU. I knew that this was a weakness of mine coming into college. My first reaction to the topic when it was introduced in class was something like, â€Å"Oh, yea, this is what I need.† I think that the skills we talked about in class were helpful, but more than anything else, I think I am maturing and realizing that reaching goals is directly connected to decisions I make about work and study habits. I know that for the first time in my life, I actually wrote down assignments in a planner and scheduled set study times. Establishing a study group was a big part of this success, but I actually went to the library on several o ccasions by myself to study for tests. This was not a typical behavior for me in the past. Managing my time this first semester made me feel in control. I was able to think about studying because I blocked time out for studying and stuck to my schedule. Sticking to a study schedule was difficult, but I was able to do it. If I had to point to any one thing that helped me this first semester, it would be scheduling time for studying. My first semester was great. I feel as though I have been successful in many ways. The single most enjoyable thing about this semester was my study group. Having fun people from my classes to meet with made me want to engage in studying more often. I never have experienced this before and I think that it is great. One concern that I have is that I will not be able to meet with the same people next semester. I guess I just need to trust that I’ll just meet more interesting, fun people. One of my biggest challenges this semester was meeting up with b eople that knew me before I came to ASU. I was not the best student and did not always have the healthiest lifestyle. These people were not supportive of my educational goals. All they wanted me to do was to hang out. It was difficult for me to tell these people that I just didn’t want to be that person anymore. It was hard to say to old friends that I had changed and I was moving in a new direction. What gave me the strength to do this was the new friends I met during this first semester. I am excited for the next semester and all of the

Paper on a graphic designer Essay Example | Topics and Well Written Essays - 1500 words

Paper on a graphic designer - Essay Example He went to Toyko University of the Arts with the objective of turning into an artist yet wound up majoring in Nihonga (the "conventional" style of Japanese painting that consolidates customary Japanese masterful traditions, methods and subjects) he got a Ph.D. in Nihonga yet got to be unbiased with the profoundly political impacts. Murakami started to investigate contemporary imaginative styles, methodologies, and media. Takashi accepted Japans contemporary workmanship was "a profound assignment of Western patterns" and he was really miserable with the condition of craftsmanship in Japan. The majority of his initial work was done in the soul of social feedback and parody1. Takashi Murakami is a creator of own authentic style that shaped the contemporary art and is seen widely through the acknowledged brands. In 1990s art was varied and eclectic. Takashi Murakami’s contribution was a worthy and bright part of it. He managed to bridge anime, fine art, graphic design, pop culture and fashion2. Takashi Murakami was dissatisfied with the current state of contemporary art so he decided to change it. In the course of the most recent 20 years the Japanese craftsman Takashi Murakami has accomplished religion status. The works of art that first put him on the social guide in the 90s were portrayals of lively, verging on showy, toon like characters vigorously affected by Japanese anime and manga. His work, running from sexual to cutesy, just indicates his traditional preparing in Nihonga, an old and customary style of Japanese painting. Murakamis quality isnt simply making workmanship that speaks to Japans Otaku sub-society (male devotees of sci-fi, anime, manga, and feature recreations), it is his reception of a craftsmanship meets-trade ethos. Murakamis marketing business KaiKai Kiki join s his craft into shopper products. His most popular coordinated effort is a constrained release line of cowhide totes for

Business Essay Example | Topics and Well Written Essays - 500 words - 28

Business - Essay Example Jarvik acknowledges that he has considerable experience with heart disease (Owens, 2008). This removes liability from Pfizer and also supports his credentials to promote Lipitor without much concern over ethical judgment consequences from society and regulatory entities. More careful selection of appropriate celebrity endorsements would be one method of improving advertising approach. Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception. Additionally, Pfizer could reposition Lipitor under a product benefits focus, using chemists and developers as appropriate endorsers to describe product quality as well as the credentials of research and development teams. Puffer is merely an exaggeration in an attempt to position or differentiate a product by embellishing product benefits. Deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption. Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry. One well-known marketing campaign that has used puffery is Folgers Coffee. The promotional phrase, â€Å"The best part of waking up is Folgers in your cup† is simply positioning and/or differentiation tactics utilizing puffery (Boone & Kurtz, 2007). This form of puffery is designed to send the perception to consumers that the product benefits of Folgers, or psychological benefits, can be achieved through consumption. United Egg Producers, a trade group that represents the interest of many egg manufacturers, utilized deceptive packaging strategies to gain consumer interest. The phrase â€Å"Animal Care Certified† was used as a logo on many egg cartons to express United Egg Producer’s focus on

Hackers are the true defenders of cyberspace Essay

Hackers are the true defenders of cyberspace - Essay Example There is a great divergence in the understanding of the role of hackers in modern cyberspace. While they are often considered to be criminals, breaking into computer systems to cause damage and engage in personal gain; most hackers are out there for the exact opposite reasons, to help the cyber-environment, and to do something they love. According to Wikipedia, "hacker is extended to mean a person who makes things work beyond perceived limits through their own technical skill." Hackers, then, strive to improve the internet for all users, and not damage or deface what currently exists. Hackers, not crackers (people whose primary goal is financial gain), are the true defenders of cyberspace, in that they work to uncover security flaws, attempt to regulate dangerous or immoral content, promote new technology and ideas, and strive to stop crackers from damaging critical cyber technology. By describing and proving each of the above concepts related to hackers and the defense of cyberspace , this essay seeks to prove that crackers, not hackers, are the primary threat to cyberspace; and that hackers, through their actions and love of technology, strive to and are successful at being the true defenders of cyberspace.All over the world, groups of hackers are gainfully employed as cyber cops, internet security, and virus stoppers. Everyday they find "cures" to hundreds of bugs, Trojan horses, and viruses that crackers and hackers have loosed on the cyber world. At the anti-virus firm Kaspersky, in Moscow, "woodpeckers" (young hackers) work in twelve hour shifts to protect the internet. In the media, they are called computer programmers. However, their job is to correct code, and to travel into crackers' computers to hunt out the source of these security breaches (Johnson 2006). Internet security requires hackers to learn not only how to fix the problems crackers cause, but also how to think like them, to understand not only the how but also the why of what the crackers do . The line between hacker (with a positive connotation) and hacker (with a negative connotation) is actually finite. They break into other people's computers, investigate personal files, and change the internet in thousands of ways. However, hackers only do it out of love for cyberspace, and a need to protect others, and strengthen the security of other people's systems. Crackers, (the group commonly called hackers in mainstream media) do the same; only they do it not just out of love, but also out of a desire for personal gain. For hackers, the need to learn to think like crackers is paramount. They are taught in classrooms how to think and behave like crackers, using the same tools to find a system's weakest points (School 2005). Yet few people would argue that these people are doing damage; instead, they are trying to strengthen security, and are called computer programmers by mainstream media. They use the same tools, and do the same actions. The only difference is the eventual goal: for hackers, to improve the internet, for crackers, to improve their wallet. Crackers not only go after financial gain for themselves, they also try to hurt others, a new wave called "cyber terrorism." Cyber terrorism is defined as "cyber terrorism is the premeditated, politically motivated attack against information, computer systems, computer programs, and data which result in violence against noncombatant targets by sub national groups or clandestine agents" (Federal Bureau of Investigations 2006). Crackers gain entrance into military and government sites, causing damage and defacing the sites. Cyber terrorism is considered one of the greatest new threats, and laws are popping up everywhere requiring jail time for these offenders. Yet their greatest skill is that of not being findable, at least not by laypersons. Instead, computer programmers are becoming cyber cops, searching out these criminals, and stopping dangerous attacks on data. These "cracks" into government security can only be

Greece Essay Example | Topics and Well Written Essays - 1000 words

Greece - Essay Example hese changes from the strongly Egyptian influenced archaic to the more natural influence of the classical can be traced through the various changes in vase decorations and in sculptures dating from this century. In the older vases of this period, stories of Odysseus and other Homeric heroes can be found in the flat, single perspective styles of Egypt as well as the heavy use of a somewhat innovative style of decoration commonly referred to as black-figure. Black figure is called this because the objects represented on the vase were first painted in black varnish and then the varnish was scratched off to reveal details after the vase had been fired (Tarbell, 1905). One of these early vases is an amphora decorated with scenes of Herakles battling the Amazons dating back to approximately 570-560 BC. Amphora were used to carry wine and often depicted scenes from heroic stories and mythology. In this depiction, all of the characters are seen from the side view with no dimensional quality to them whatsoever, despite the fact that they are obviously intended to be seen in motion. â€Å"At the center of the scene, Herakles, wearing lion skin over short chiton and a scabbard, grabs Andromache, quee n of the Amazons, by the wrist and is about to dispatch her with a short sword† (Skaar, 2006). Like Egyptian art, these figures are seen from the side in all of their postures, but eyes, such as the eye of Andromache, are seen as if from the frontal view. Each of the characters can be recognized for who they are intended to be because of the artist’s inclusion of names alongside each of the figures represented. Another piece representing the Archaic period is the Odysseus kylix by the Painter of Boston dated approximately 560-550 BC. This cup, designed to drink wine from, depicts a scene from the epic story Odysseus, in which the witch Circe turns all of Odysseus’ men into animals. She can be seen in the center, handing out a wine goblet to the individuals coming up

Target Market Research Paper Example | Topics and Well Written Essays - 750 words

Target Market - Research Paper Example It is evidently clear from the discussion that market segmentation is an aspect that the business as identified as a strategy of marketing. The business will divide its market using the following considerations. First, it would consider consumer behavior, second it would consider geographical factors, and lastly, it would consider psychographic factors. Variables for segmentation within the target market include age, income, and occupation of the people, gender, lifestyle, values or interests. The consumer responds to a product after considering various factors, which include benefits, derived from the product. The target population for the product would active age (15 to 35 years). The data about the population of UAE indicate that the ratio of male to female stands at 2.75. The above information reflects the statistics of the nation recorded in 2009. The assumption is that the population has not yielded greater changes. The data indicated that the population grows at 3.055 %. It is important to note that women product consumption differs from the male. The idea of the age bracket is to design product strategies that will respond to the target population. The target population proves viable to the company product because of their consumption behavior. Economic status our target market indicates that rugged beverage cooler would fetch more in the market because of the response that the product anticipates to get. Male dominates the target market for the product. Survey of the market shows that male counterpart commands the economy. This attributes offers a competitive advantage for the product because it would dictate the buying patterns. The target age 15 to 35 displays leisure characteristics, which is very crucial for the product viability.

Poetry Essay Assignment Example | Topics and Well Written Essays - 1250 words

Poetry Assignment - Essay Example The poem however took a deeper meaning when the â€Å"rain† in a â€Å"long line† is taken figuratively. For it meant feeling blue in waiting in a long line not to mention the inconvenience brought by rain while â€Å"waiting at Ford Higland Park†. This complaint, grievance or poignant disposition of the writer serves as the thesis of the poem where the rest of the poem take its cue and argument of a narrative of a complaint. The workplace is not only inconvenient and difficult but can be cruel as well. With work and employees making a living, most of course would want more than they want. This want to have more can turn â€Å"your own brother† as â€Å"someone else’s brother† Evident with this line when â€Å"You rub your glasses /with your fingers,/and of course it’s someone else’s brother†. This suggests that man will turn against another just to get ahead ten paces ahead of us. This has been true during the time of Levine and is still true today not only at work but also in other aspect of life. Some will step on another or will do anything even to the detriment of a brother just to have a leg up. Work however is not only about drudgery and a never ending quest to endure. There must be a reason why people endure even the most back braking of work. Levine explained this in the poem why a man has to work. Poignant as the poem may sound with all the difficulty and impersonal rat race at the place of work, people work because of concern and love for the people they love. This love for someone else in their lives make them endure the drudgery of work no matter how hard it is. Levine may address that person in the poem as â€Å"brother† in the line â€Å"the love flooding you for your brother†, but it can be applied to anyone where a worker finds a reason to endure those long hours of repetitive work. The person may be a father or a mother working to provide for their family, a brother or a sister providing

Yoga Philosophy Essay Example for Free

Yoga Philosophy Essay Most of the time when people think about yoga they simply imagine contorting their bodies into strange and awkward positions in hopes of keeping themselves in shape. I have to admit that I was one of those people. However, I have come to understand that the art of yoga is much more complex than I had ever imagined. This form of exercise, that I thought was restricted to famous people attempting to keep there movie star physiques, is becoming an epidemic among modern society. Yoga is much more than contorting your body into strange and somewhat un-normal positions. Mind and Body explains that â€Å"Yoga is both philosophic and metaphysic conditioning. † This art is also a general name for the controls and techniques that are used to create mythically the perfect body, mind, and spirit. Along with the above definition of yoga, we must look at it as one of the six systems of Indian philosophy â€Å"Darshanus†, meaning viewpoint or vision from the root (Hewitt). Yoga differs from all other systems because it is not content on the metaphysical knowledge, but has devised and presented practical techniques that allow intellectual understanding and can be reinforced by experimental knowing. The fundamental principle of Yoga philosophy is that nothing exists beyond the mind and its consciousness. The objective of this philosophy is to dig up misconceptions about the existence of external realities from the minds of men. It believes that it is possible to reach this stage of self realization through regular practice of yogic meditative processes that bring complete withdrawal or detachment from all false sources of knowledge and exposes an inner sense of balanced calm and tranquility (Mind and Body). The sense of meditative healing and yogic philosophy works on the five states of the mind, the five modifications of the mind, and the nine impediments of the mind. To begin the philosophy exposes the five states of the mind which include; disturbed, confused, distracted, concentrated, and completely balanced. â€Å"The first three stages are causes of impediment to the mind and are considered negative. † says Hewitt. The last two stages of mind are positive and engaging to meditation. Various yogic practices are designed for achieving these two particular states of mind. The yogic philosophy also breaks down the forms of thought or modifications of the mind into fives stages. These stages include; comprehension, misunderstanding, conceptualization, deep sleep, and memory. The knowledge gained from either sensory or inner perception, inference, or verbal authority is all considered to be true knowledge according to yoga. However deep sleep, conceptualization, and memory are looked at as negative modifications to the mind in particular forms. (Mind and Body) Last are the nine impediments of the mind that define the yogic philosophy. Sickness, incompetence, doubt, delusion, fatigue, overindulgence, confusion, lack of perseverance, and regression are all results of the modifications to the mind and forms of thought. These nine conditions are the greatest causes of all sorrows, miseries and pain, which disturb the mind and result in distractions and loss of mental tranquility. Knowing all this changes my entire outlook on yoga. I understand that this art that people engage in is much more complex than simply body positions and the humming that I often associated with this practice. The philosophy of yoga encompasses all the elements of mind, body, and spirit. References Mind Body Focused. August 29, 2008 . Claire, Thomas. Yoga for Men : Postures for Healthy, Stress-free Living . Franklin Lakes: The Career Press, 2004. Hewitt, James. The Complete YOGA Book. London : Hutchison Publishing Group Limited, 1977.

Robin Hood Ethnic

Robin Hood Ethnic Introduction Robert Hood is an outlaw who lived in Sherwood Forest of England. The ethnic piece of literary helps to depict the culture and stories of the person. This research describes the life of Robert hood and ethnic mythology that includes the folktales, myths, legends, fables, poetry, etc. The stories of Robin Hood show him to be a legend and it no longer seems to be a history. Ballads (songs that state stories) related to the Robin Hood became popular in the 14th century. In the 15th century, robin was featured in games also. The main reason behind the survival of the Robin Hoods Stories is that his character is portrayed as an outlaw and rebel, which are striking characters, particularly those whose motive behind the rob is not for personal gain but for the cause of providing justice to the common people (Doel, 2000). Thesis statement: Ethnic literary plays a vital role in reflecting the culture, as in the case of Robin Hood, ethnic literary reflects his pagan culture. Mythology Mythological Robin: He became the most renowned part of May Games. He was viewed as the legend and became a celebrated part of the May Games. Robin was seen as a fabulous summer king who could successfully lead a procession. This linked the Robin with other legends of the forest. Legends: The story describing him would be literal as the tales depict the real figures from the history. Alteration has been made in the historical fact and that too in a creative manner. This has blended together numerous important precepts, which encourage the right living and moral conduct. The narratives consist of mixture of facts, which separates them away from the other stories in folklore. Robin used to spare the goods of the poor and womens were not harmed. As a result, he became popular among the common public (Potter, 1998). Fables: These are associated with educating the readers with the important truths in simple tales and usually provide a lesson or morale at the end. The story of robin is short and at the end depicts the truths, which are not easily seen in the every day life. Most of the characters in fables are the non-living objects and animals which show the human passions and interests (Blamires, 1998). Folk tales: these tales consider the adventures which are both fantastic and authentic. These are also referred as the simple stories that describe the evil and the good deals. Apart from this, these also act as a better source of teaching the values. In the story of the Robin Hood, he has been identified as wearing green because he was associated with the deep Green Man of folklore and art (Phillips, 2003). Myths: Myths represent the prehistoric and the oldest stories. By nature, they are realistic and holy. According to Robin, productiveness is known as foliage. Myths are of different types in nature. History behind the myth of creation is the formation of world; it is a real concept and also eases the complexity and secrecy of the creation of the world. Another myth deals with the adventure of the divinity and achievement of courage. These tales frequently have cyclic model in which facts are explained in the shape of sign and story to make clear the individual situation and the basis for his distress. Ballads: The description of ballad was based on Gest, which emerged in the 16th century, soon after the preface of issue in England. After that century, Robin is rewarded to the rank of nobleman. He is nominated as the Earl of Huntington, Robert of Locksley, or Robert Fitz Ooth. In the early hours of ballads, by difference, he was the associate of yeoman classes, who were ordinary freeholder having a small landed park. Culture The weapons and tools used by Robin Hood show his connection with ancient woodland and ethnic practices. His main weapon was bow, which was the weapon of Diana, virgin Goddess of the Hunt and his secondary weapons, the quarterstaff and sword, showed the manliness and tarot practitioners use it as an esoteric symbol. He used a horn to call his followers, which is related to recalling the hidden horns on his head (Hahn, 2000). The ritual followed in celebration of festivals like Beltane or May Day clarifies the ancient themes engrafted with Robin Hood fable. The myth of Robin Hood matches with some other myths and traditions of countries around the world. Robin Hood was expelled from community with his wife Marian and his lieutenant Little John like Rama in India. The Robin Hood story ponders the Ramayana. When Britons visited India, two cultures started to share their views, language and heritage (Hahn, 2000). The very old Proto-Indo-European myth got combined when the two cultures merged. Both were having two great archer heroes, Rama Robin. Apart from the Indo-European cultural similarity, there is one more character in Chinese novel. Song Jiang with his 108 followers carried a war against corrupt feudal system. Novels, films and songs developed Robin Hoods image according to their needs. Robin Hood has become a symbol who helped the have-nots by taking the surplus from the persons who owned the resources in excess (Potter, 1998). References Blamires, D. (1998). Robin Hood: A Hero for All Times. J. Rylands Univ. Lib. of Manchester. Doel, et al. (2000). Robin Hood: Outlaw and Greenwood Myth. Tempus Publishing Ltd. Hahn, T. (2000). Robin Hood in Popular Culture: Violence, Transgression and Justice. D.S. Brewer. Phillips, H. (2003). Robin Hood: Medieval and Post-medieval. Cornell University Press. Potter, L. (1998). Playing Robin Hood: The Legend as Performance in Five Centuries. University of Delaware Press.s

Uncertified Teachers in Prince George’s County Schools :: essays papers

Uncertified Teachers in Prince George’s County Schools Prince George’s County has been the largest school district in Maryland for the past more than twenty years. However, as a result of under funding, compared to other Maryland public school districts, Prince George’s County sustains the second highest percentage of uncertified teachers in the state. The lack of certified teachers has left lasting negative effects on the Prince George’s county school system. This problem goes much deeper than Prince George’s County, uncertified teacher are being allowed into the classroom all over the country and have been for the last couple of decades, mainly due to teacher shortages. By definition "a qualified teacher is expected to have a broad background of general education as well as professional preparation."(Teacher) it has never been considered satisfactory for a student to complete on 60% of material taught, why should it be different for teachers? In the early 1980s during a teacher shortage graduates of teacher education programs had lower levels of academic achievement than most college graduates and were still allowed to teach. In 1991-92, 16,000 teachers nationwide were uncertified. Currently, 37 of 39 states employ waivers, which allow failing teachers into classrooms. Past attempts at solutions were Teachers for America, Experimental Certification of Ethnic Colleagues for Elementary Schools, provisional certification, and emergency certification. Teachers for America is a very easy, "six week crash course in teacher survival skills taught primarily by teachers from their troubled placement sites."(Roth, 220) These teachers are said to bring "enthusiasm and intellect" to the classroom. In inner city and urban school systems, where most of the student body is poor and in the greatest need of good teachers, the TFA teachers are installed. While TFA is a good idea and puts teachers in classrooms, some say that the children who are being used as guinea pigs for this experimental teacher training are suffering. However, after receiving praise from some major cities, its training program was approved in 1995 and it "received $2 million from AmeriCorps, President Clinton’s national service initiative."(Mosle, 3) Experimental Certification of Ethnic Colleagues for Elementary Schools (E3) was an effort to "increase the representation of males and people of color on teaching staffs of elementary schools,"(Shade, 261) in response to teacher shortages. This solution was implemented for three years and was very successful. Provisional certification is given to a person who has been certified in another state and has passed the Praxis II, "but who needs one or two courses Maryland requires for teachers.

Why Public Speaking is Important :: Public Speaking Persuasive Essays

Public speaking is one of the most under rated skills learned in school, yet is one of the most valuable. The way you communicate shows a lot about you, and can influence other’s opinions of you. In every profession communicatiis important. Good communication skills, no matter what you plan to do in life, will help you out greatly and improve your chances against a harsh job market. I am majoring in Business Administration and Law, and communication is one of the biggest parts of business and law, yet communication is hardly ever taught in business classes for my major. I think that a communications class like public speaking, for example, should be not just for a college class, but taught in high school and middle school as well. I believe several classes would allow anyone to become an expert speaking. The only way to fully learn public speaking is to get up in front of people and talk to them. One can not learn public speaking from a book. One’s career, school life, and even socializing are affected by communication. If you do not know how to communicate, you probably do not have many friends. Communication has been used since the days of the cavemen. When the cavemen learned to communicate they greatly increased their hunting potential. When they learned to communicate on the hunt and before the hunt, they caught much more game then when they were just randomly running after the animals with spears. In school, if teachers and students could not communicate well, how would anything ever get done? In a business, communication is the most important ingredient. Working at a corporation at a higher level, you deal with hundreds of important emails, meetings, phone calls, and other forms of communicating with your co-workers. I like communicating with other people, and much of my life consists of me with my friends. Communicating with people is a good way to become social and comfortable around people. Public speaking is my least favorite part of communicating but I feel if I go into business, it will be one of the most important things to learn. If I have to give a big speech, it could be the first time several upper management bosses really hear what I have to say, and if I give a poor speech and look frightened, it could make them think I am incompetent and cannot communicate.

Elie Wiesel Speech Summary Essay

In the speech Elie Wiesel says that indifference is bad and that it is a crime against humanity .He also said that indifference to a tragedy is not guiltless and that you cant just witness cruelty towards someone or something and not be responsible in some way for what ends up happening instead he said that you have to step in and help the person or thing that someone is being cruel to. He also talks about his experience during the Holocaust, and how people ignored the millions of Jews that were dying. He also said that indifference is more dangerous than anger and hatred when he says â€Å" Indifference, then, is not only a sin, it is a punishment. And this is one of the most important lessons of this outgoing century’s wide-ranging experiments in good and evil.† he is saying that when people were ignoring the fact that Jews were being killed they were committing a sin. Another thing he said was â€Å"But then, there were human beings who were sensitive to our tragedy. Those non-Jews, those Christians, that we called the â€Å"Righteous Gentiles,† whose selfless acts of heroism saved the honor of their faith. Why were they so few? Why was there a greater effort to save SS murderers after the war than to save their victims during the war?† he was saying that after the war people cared more about helping the SS instead of the and there was few people that wanted to help the Jews that were being killed or injured. Also when he said â€Å" Their fate is always the most tragic, inevitably. When adults wage war, children perish. We see their faces, their eyes. Do we hear their pleas? Do we feel their pain, their agony? Every minute one of them dies of disease, violence, famine. Some of them – so many of them – could saved. He was trying to say that that there are a lot of children dying and they really cant do anything about it and they just end up dying.

Creative Piece of the Great Gatsby

â€Å"What are you doing? † Nick inquired. â€Å"Just standing here, old sport. † I felt relieved, at least I had a friend standing in this dark night with me now, I won’t be alone anymore like I was always be. Somehow, I know my face looks really vicious right now. I might be too worried about what happened tonight. Nick seemed to be frightened by me. After a really awkward silence, I decided to shoot my question:† Did you see any trouble on the road? † â€Å"Yes, †obviously he’s waiting for my confession. I don’t want to surrender my little hope that quickly, â€Å" Was she killed? â€Å"Yes. † His reply was simple and strong. At that moment I had the impulsion to tell him everything happened tonight, but I still kept it to myself eventually. â€Å" I thought so; I told Daisy I thought so. It’s better that the shock should all come at once. She stood it pretty well. † I was kind of surprised by my attitude. I was talking about a dead woman who had been killed by Daisy and all I care is Daisy’s reaction. Since when did I become so cold-blooded? To distract him from my reaction, I continued:† I got to West Egg by a side road and left the car in my garage.I don’t think anybody saw us, but of course I can’t be sure. † I tried my best to put on a cheerful smile and tell him everything will be ok. He’s astonished by my indifferent attitude. â€Å" Ok, man, I really don’t think you understand how severe this car accident was and I hate to tell you that you are absolutely wrong,† he skillfully hid his disgusted face and went on,† her name was Wilson. Her husband owns the garage. Now let’s be honest, it was you or Daisy driving that damn devil car? † I know he would punch me in my face if I kept saying some nonsense. Yes, she was driving, but of course I ‘ll say I was. When we left New York she was really nervous th at she thought she would be steady if she could drive. You know I always let her do whatever she wants to do. So this woman, rushed out at us just as we were passing a car coming the other way. It all happened to fast to save anything. She seemed like she wanted to speak to us, I don’t even know who she was. First Daisy turned away from the woman toward the other car, but for some reasons she turned back and smashed into her. I think she wanted to kill her, old sport. Yes, she succeeded, it ripped her open. † Nick doesn’t seem surprised; he probably knows something about Daisy and that woman. At that moment, I was irritated because this whole world is filled with lies and I’m the only idiot who has no idea what’s going on. â€Å" Don’t tell me. I don’t want to hear it. † I was so frustrated that I tried to deceive myself that Daisy just accidentally killed that woman. † I tried to make her stop but the car’s brake w as broken so she couldn’t. I pulled on the emergency brake and she fell over into my lap and I drove on. † â€Å"I hope Daisy will be alright tomorrow.I’m so worried about her right now. Yes, she’s gonna to be relaxed. That’s right, nothing is gonna bother her, except†¦Ã¢â‚¬  Nick interrupted with an angry roar, â€Å"Seriously man, you guys killed an innocent woman! It’s not like a forgivable mistake that you can do something to compensate. I really hate judging people but the way you deal with this accident and your attitude really irritate me. I can’t stand it anymore. Where are your sympathy, innocence and passion? It’s not worth it to lose them to Daisy. † I made a parting grasp at my hair because I dislike myself too.All those good and evil things happened upon my life made me exhausted. The only goal I have for now is to protect Daisy. Or, I might just want to keep the most beautiful memory of my life in my deep soul and have the extravagant hope that I can make everything looks just like before. Marrying Daisy is probably no longer my dream, getting the stubborn me satisfied by achieving all those old dreams is. To get rid of this wild surmise, I continued, â€Å" I’ll wait here and see if he tries to bother her about that unpleasantness this afternoon.I told her that if he intends to do anything she could lock herself in her room and turn the light out and on again. † â€Å"He won’t touch her. † He blinked his eye and said,† He’s not thinking about her. † â€Å"I don’t trust him, old sport. † He seemed to be annoyed by our nonsensical conversation. â€Å" How long are you going to wait? † â€Å"All night, if necessary. Anyhow, till they all go to bed. † I hope my persistence can drive him away and fortunately it worked, â€Å"You wait here,† he said, â€Å"I’ll go see if there’s any sign of a commotion. † After he’s gone, I’m a little bored by the sudden quietness.Actually, I’m also confused by what I really want to find out tonight. One of the inner villains keeps telling me that nothing special will happen tonight and Daisy won’t let you take the responsibility for her. The other one despised my infatuation and implied me that Daisy was conspiring with Tom. Maggie Chen Mr. Maurer Voices 16 February 2013 Analysis In this chapter, we can get the general idea that Gatsby is confused with his true feelings to Daisy. He used to be obsessed with her and was willing to do anything to win her back.However, after what happened in recent years, he started to open his eyes and look within. He’s not satisfied with the life he is living now. Although he once had really clear goals that were even not worth fighting for, at least he had motivation to keep his strength and finally achieved his dreams. Judging by his inner struggle and all the things he said to Nick in this chapter, he tries his best to relive his old life and pursue all those unfinished dreams. As we explore deeper into the particular mental activities, he apparently is just completing tasks out of obligation, without any care in it.For example, he keeps telling himself that Daisy is going to be all right â€Å"I hope Daisy will be alright tomorrow. I’m so worried about her right now. Yes, she’s gonna to be relaxed. That’s right, nothing is gonna bother her, except†¦Ã¢â‚¬  These words are also used to comfort himself by saying he has already done everything he could. Gatsby also changes from an innocent sympathetic boy into an indifferent murderer who doesn’t value other people’s lives. Even Nick, a non-judging good friend can’t stand it anymore, as he says, â€Å"It’s not like a forgivable mistake that you can do something to compensate. In my opinion, Gatsby staring  into the night at the g reen light at the end of Daisy's dock, having lavish parties to attract her attention, making money only to win Daisy back, using Daisy's cousin Nick to arrange a â€Å"crafty† reunion, buying the multi-million dollar home just to be near her and taking the responsibility for the car crash only to save Daisy's sanity, all these are more signs of obsession than true love. Gatsby’s obsession with Daisy is hopeless and he’s quite enjoying what he’s doing.

Ethical Disaster of the Hyatt Regency Collapse

Eric Sandler Ethical Disaster of the Hyatt Regency Collapse Construction on the 40-story Hyat Regency Crown Center began in 1978, and the hotel opened on July 1, 1980, after construction delays including an incident on October 14, 1979, when 2,700 square feet of the atrium roof collapsed because one of the roof connections on the north end of the atrium failed. The collapse was the second major structural failure in Kansas City in a little more than two years. On June 4, 1979, the roof of the then-empty Kempar Arena in Kansas City had collapsed without loss of life.The architects and engineering firms at the two collapses were different. One of the defining features of the hotel was its lobby, which featured a multistory atrium crossed by suspended concrete walkways on the second, third and fourth levels, with the fourth level walkway directly above the second level walkway. On July 17, 1981, approximately 2,000 people had gathered in the atrium to participate in and watch a dance co ntest. Dozens stood on the walkways. At 7:05 PM, the walkways on the second, third and fourth floor were packed with visitors as they watched over the active lobby, which was also full of people.The fourth floor bridge was suspended directly over the second floor bridge, with the third floor walkway set off to the side several meters away from the other two. Construction difficulties led to a flawed design change that doubled the load on the connection between the fourth floor walkway support beams and the tie rods carrying the weight of both walkways. This new design could barely handle the dead load weight of the structure itself, much less the weight of the spectators standing on it.The connection failed and both walkways crashed one on top of the other and then into the lobby below, killing 114 people and injuring more than 200 others. The rescue operation lasted well into the next morning and was carried out by an army of emergency personnel, including 34 fire trucks, and param edics and doctors from five area hospitals. Dr. Joseph Waeckerle directed the rescue effort setting up a makeshift morgue in the ruined lobby and turning the hotel's taxi ring into a triage center, helping to organize the wounded by highest need for medical care.Those who could walk were instructed to leave the hotel to simplify the rescue effort, the fatally injured were told they were going to die and given morphine. Workmen from a local construction company were also hired by the city fire department, bringing with them cranes, bulldozers, jackhammers and concrete-cutting power saws. The biggest challenge to the rescue operation came when falling debris severed the hotel's water pipes, flooding the lobby and putting trapped survivors at great risk of drowning. As the pipes were connected to water tanks, as opposed to a public source, the flow could not be shut off.Eventually, Kansas City's fire chief realized that the hotel's front doors were trapping the water in the lobby. On h is orders, a bulldozer was sent in to rip out the doors, which allowed the water to pour out of the lobby and thus eliminated the danger to survivors. In all twelve lives were rescued from the rubble. The two walkways were suspended from a set of steel tie rods, with the second floor walkway hanging directly underneath the fourth floor walkway. The walkway platform was supported on 3 cross-beams suspended by steel rods retained by nuts. The cross-beams were box beams made from C-channels welded toe-to-toe.The original design by Jack D. Gillum and Associates called for three pairs of rods running from the second floor all the way to the ceiling. Investigators eventually determined that the new design supported only 60 percent of the minimum load required by Kansas City building codes. Havens Steel Company, the contractor responsible for manufacturing the rods, objected to the original plan of Jack D. Gillum and Associates, since it required the whole of the rod below the fourth floor to be threaded in order to screw on the nuts to hold the fourth floor walkway in place.These threads would probably have been damaged beyond use as the structure for the fourth floor was hoisted into position. Havens therefore proposed an alternate plan in which two separate sets of tie rods would be used. One connecting the fourth floor walkway to the ceiling, and the other connecting the second floor walkway to the fourth floor walkway. This design change would prove fatal. In the original design, the beams of the fourth floor walkway had to support only the weight of the fourth floor walkway itself, with the weight of the second floor walkway supported completely by the rods.In the revised design, however, the fourth floor beams were required to support both the fourth floor walkway and the second floor walkway hanging from it. With the load on the fourth-floor beams doubled, Havens' proposed design could bear only 30 percent of the mandated minimum load (60 percent in the origi nal design). The serious flaws of the revised design were further compounded by the fact that both designs placed the bolts directly in a welded joint between two facing C-channels, the weakest structural point in the box beams.Photographs of the wreckage show excessive deformations of the cross-section. In the failure the box beams split at the weld and the nut supporting them slipped through. Since the construction process includes the work and ideas of many different people, the process can become unclear, especially when meeting deadlines and budget requirements. Such a fast-paced environment stems from the concept that â€Å"time is money. † This concept constantly drives the construction industry to seek quicker methods to transfer ideas from paper to structures of concrete and steel.It has become common practice in the construction industry to begin the actual construction of a building prior to the design work being completed. The Hyatt Regency Hotel was built on this fast-track type of schedule. The main reason for the walkway collapse was not a failure of materials. It was a communication failure. In the case of the Hyatt Regency Hotel, the structural engineer sent a sketch of the proposed walkway connections to the steel fabricator. The structural engineer had assumed that the fabricator understood that he was to design the connections himself.Since the structural drawings did not state that the walkway connections were only a preliminary sketch, the steel fabricator assumed that the sketch was a finalized drawing. The fabricator simply copied the engineer’s preliminary sketch of the walkway connection to serve as the shop drawings. The development of the design was then completed. The materials selected for the fabrication were standard strength, size, and grade of material, rather than what should have been used to compensate for the added stress of the altered design. Such neglections can have grave results.The most glaring mistake in this entire chain of events was that the structural engineer did not review the final design. This is an example of deontological ethics because the engineer failed to perform his job to his full potential. As can be seen from the evidence, the real failure that caused the collapse of the Hyatt Regency walkways was actually a failure of communication in the design phase of the project. As a result of the disaster, the two engineers from G. C. E. International lost their professional engineering licenses in the state of Missouri.These engineers were Jack D. Gillum, the engineer of record, and Daniel M. Duncan, the project engineer. The engineer is ultimately responsible for checking the safety of final designs as depicted in shop drawings. When we take the implicit social contract between engineers and society, the issue of public risk and informed consent, and codes of ethics of professional societies into account, it seems clear that the engineer must assume this responsibility when any change in design involving public safety carries a licensed engineer's seal.Yet, if it is assumed that the engineer in the Hyatt case received the fabricator's telephone call requesting a verbal approval of the design change for simplifying assembly, some possible reasons that would make him approve such change are saving money and time, following his immediate supervisor's orders, looking good professionally by simplifying the design, misunderstanding the consequences of his actions, or any combination of the reasons. These reasons do not, however, fall within acceptable standards of engineering professional conduct.Instead, they pave the way for legitimate charges of negligence, incompetence, misconduct and unprofessional conduct in the practice of engineering. When the engineer's actions are compared to professional responsibilities cited in the engineering codes of ethics, an abrogation of professional responsibilities by the engineer in charge is clearly demonstrated. The Missouri Board of Architects, Professional Engineers, and Land Surveyors convicted the engineers employed by Jack D.Gillum and Associates who had signed off on the final drawings of gross negligence, misconduct and unprofessional conduct in the practice of engineering. They all lost their engineering licenses in the states of Missouri and Texas and their membership to ASCE. While Jack D. Gillum and Associates itself was cleared of criminal negligence, it was stripped of its license to be an engineering firm. At least $140 million was awarded to victims and their families in both judgments and settlements in civil lawsuits.A large amount of this money came from Crown Center Corporation, a wholly owned subsidiary of Hallmark Cards which was the owner of the actual hotel franchise. Life and health insurance companies probably absorbed even larger uncompensated losses in policy payouts. A lot was learned from this disaster. As a result of the fatal miscommunication, the American Soc iety of Civil Engineers has now set the precedent that responsibility lies with the engineer's seal.That is, that whoever places their seal of approval upon a set of plans carries the responsibility for the building and the outcome. It is now also required that all load bearing calculations must be checked by a city appointed engineer and that checks be formal. As an industry, it is important for all responsible parties such as the architects, engineers, fabricators, and whoever else is involved, to understand the challenge learned as a result of this fatality. Design presents the industry with a challenge to anticipate any failed detail and to correct it within the design process.

Intro of Sefam Pvt. Ltd.

| | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities. Intro of Sefam Pvt. Ltd. | | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities.