Discuss the assessment and treatment issues that arise when managing Essay

Discuss the assessment and treatment issues that arise when managing violent people - Essay Example Even though most people in the society have been exposed to violence mostly through media, and occasionally in person, not everyone react in the same vein. But certain people are more vulnerable and they react in such way that can be harmful to others and sometimes even to the person who indulges in violence. In most cases, they are referred to as psychiatric cases which require intervention and treatment from qualified personnel along with support and help from other sections of the society. The growing complexity of the society, lack of caring and isolation have resulted in many people not being able to react logically, resulting in them being labeled as violent. The society and the government in most advanced societies have recognized this fact and the need to assess and treat such people in the hope that their behavior can be managed to a certain extent. Many people who become unreasonably violent often end up in the custody of law or institutions that cater to treatment of such people. This paper is a review of assessment and treatment that arise in the management of violent people, especially those who are already convicted and are in prison. In the process, it will evaluate various factors like risk, rehabilitation, recidivism, prediction of behavior, and effectives of treatment and rehabilitation. The concept of violence can be relative to a large extent among different societies and even within sections of a society. But a commonly accepted meaning would be an act that harms other people either physically or mentally. Violence can be intrapersonal and interpersonal. The former refers to doing harm to the self in ways like hurting oneself or trying to commit suicide. The latter which has more consequences refers to harm done by a person to others. But actual acts of violence are directly related to the mental health of an individual according to Daniel J Flannery. His book

Characteristics of Highly Effective School Administrators Essay

Characteristics of Highly Effective School Administrators - Essay Example e school administrator must be able to communicate goals and vision of his/her institution, and plans, achievements and challenges that the institution faces. The administrator should also be able to attract input from other stakeholders and develop the stakeholders support for ease in development and implementation of administrative policies. Administrative leadership, also known as managerial leadership, is another characteristic of an effective administrator. This feature incorporates abilities to balance between priorities, delegate leadership roles, facilitate innovation and improvements, and to ensure accountability. In balancing priority, an effective administrator identifies activities with their priorities and allocates time, in duration and order, to each activity to ensure effectiveness in completion. An administrator with the trait also identifies and recognizes potentials of each subordinate and promote growth. In addition, the successful administrator is accountable, setting standards for other to emulate, and leads in innovation and development of potentials. Highly effective school administrators also have educational leadership trait, also known as instructional leadership. The administrators ensure that instructional ventures are best on reliable vision towards effective learning. The administrators also ensure that instructions are improved continuously and that high levels of expectation and favorable culture for development are established in their

Why Social Exclusion Can Effect The Community Social Work Essay

Why Social Exclusion Can Effect The Community Social Work Essay is essay will discuss why social exclusion and anti-oppressive practice are so closely linked. It will discuss how social exclusion can affect an individual and community, taking away their right to choices afforded to others in society. It will demonstrate how through anti-oppressive practices, processes such as decisio n making and managing risk can be done in an ethical manner to help promote independence and empower a service user enabling them to work in partnership with the service provider. It will also discuss, how a managerial style of social work threatens to remove the decision making process from social workers in order to maximise efficiency, meet targets and minimise risk. With growing media coverage calling for social work decision to be more transparent, increasing pieces of legislation, policies and procedures are taking away the decision making skills and professional judgement from the role. From the very beginning, the role of a social worker has been to help those marginalised and discriminated against by main stream society. The Poor Laws of 1536 saw for the first time, money being collected from local people and redistributed to those deemed worthy of support (Horner, 2009). These humble beginnings are in stark contrast to the complex role of social work today. Banks (2006) discusses the role and the attitude towards social work as ever changing, one which is impacted by the opinions of main stream society and the political agenda, era and environment within which it works. The underpinning values of social work have remained largely unchanged throughout its history and can be identified in the modern role today; respect, confidentiality, acceptance of individualism, being non-judgemental and a belief in the ability to change, as described by Parrott (2011). These values have defined the role of a social worker as being one that promotes social change, problem solving in human relationships and the empowerment and liberation of people to enhance well-being. (International Federation of Social Work, 2011). Values and ethics are a strong theme which dominates all aspects of social work. Values are ideals or beliefs which are important to an individual or organisation and can be viewed as being either positive or negative. Ethics are ways in which a person or organisation behaves in relation to their values, again either positively or negatively. Values define what is right and wrong whereas ethics is the act of doing right or wrong. (Banks, 2006). The General Social Care Council (General Social Care Council, 2002) has developed a code of practice which social workers must adhere to, these include; promoting independence, to protect individuals from harm, respecting the rights of a service user to make their own choices and be accountable for their own actions. The aim of these codes of practice is to provide a unified value base which will allow social workers to act ethically within their role. The codes of practise as set out by the GSCC provide a tangible set of values for the social work profession and by following these values should result in ethical practice. Social Work is not only governed by its codes of practice and their values but also by government legislation. Dalrymple and Burke (2006) and Banks (2006) discuss how the vast amount of social care legislation can be seen to both help and hinder the role of a social worker. Targets and guidelines were introduced into the workplace with each new piece of legislation, turning the focus from how an individual is treated to the end result; how quickly they arrived at this point and what resource have been used to achieve it. The ethical question here is how the legislation is used; often as a means to justify an action rather than to assist it and the legislation should be used to confirm what powers a social worker holds not when they should enact them. When placing a child into local authority care, the decision of removing the child lies with the social worker, the legislation merely gives them the power to do so. To some extent, Banks (2006) argues that the process of ethical decision making has been removed from the role of social work in order for them to meet targets as can be seen in the role of assessments of service users needs. Assessments increasingly use the system of tick boxes forms to assess the need for services; those not meeting the threshold are denied the sought after service. Lack of resources and pressing targets may mean the course of action taken may not always be the most ethical. According to Parrott (2006), one reason for this shift towards a more business style approach to social work is down to the increasing media coverage when things go wrong, calling for the social work profession to be more accountable in the eyes of the general public. Banks (2006) supports this argument citing Franklins (1989, cited in Banks, 2006) view that social workers are often vilified for acting too hastily or not acting soon enough. High profile cases such as Baby P and Victoria Climbie (Parrott 2006) have called for the social work profession to be more accountable for their actions, introducing set policies and guidelines into the workplace, negating the need for individual social workers to make their own decisions. Dalrymple and Burke (2006) suggest another reason for the move towards a more managerialist style of social work in the decreasing financial resources available to the sector. Most of the financial resources are spent providing an adequate service across the board or on high risk areas such as child protection. Birmingham City Council faced High Court action in 2011 (BBC, 2011) when it attempted to cut its provision of social care for disabled adults. In the increasing difficult financial economy, there are 122 councils in the UK which now only provide care for those with substantial or critical care needs. (BBC, 2011). Wilson et al. (2008) describes this move towards a more managerial style of social work as not being all inherently bad, the intention being to standardise the decisions making process in the hopes of lessen risk for all across the board, however the decisions being made in some cases are not the best they could be; the best outcome in a few cases has been overlooked for a good outcome in the majority of cases. In 1997, the UK underwent a change in government; from the long reigning Conservative Party to New Labour (Labour Party, 2011) and with it the introduction of the term social exclusion. The circumstances of social exclusion have been recognisable since before the social work role existed, however this new phrase encompassed not only the issues people faced, but how it affected them. Betts and Gaynor (Department of International Development, 2005) describes social exclusion as a process which systematically disadvantages certain groups within society and by doing so does not permit them the same opportunities and rights given to their peers. This can be done on the basis of; age, gender, race, religion, sexual orientation, health, physical/mental and emotional ability or even the area in which they live. By not affording these groups of people the same opportunities as others, this impacts on education and employment prospects resulting in low education, poor employment opportunities and substandard housing. It is often found that people living in poorer housing estates, compared to those in better off areas, have basic levels of education resulting in high levels of unemployment, poorer employment prospects and more health issues due to poor housing. This often results in the resources available being of poorer quality. According to Oxaal (1997) school attendance is often lower in economically deprived areas as it is seen as having little or no value, believing that the individual will be faced with a life on benefits despite their academic achievements. Schools in these areas are more likely to be less well funded and able to provide the same opportunities as other schools, often focusing on the basics such as reading and writing and less on personal development. (Giddens, 2009). Giddens (2009) describes how social exclusion is not always imposed by society but sometimes by the individual themselves; turning down employment or not continuing in education are choices made by the individual and the consequences of which may lead to or maintain the state of social exclusion. One of the main impacts of social exclusion is poverty. Llewellyn, Agu and Mercer (2008) describes how social workers are more likely to work with people from an impoverished background than any other; citing that children living in poverty are 700 times more likely to be the subject of local authority care. Giddens (2009) agrees with this arguing that children of poorer families are far more likely to become poor adults, perpetuating the cycle and increasing the need for intervention at some point during their lives. Despite it being perceived as the biggest driving factor, Ward (2009) argues that social exclusion is about more than just a lack of income. Both Giddens (2009) and Ward (2009) agree that those facing poverty are often children, the elderly, women and ethnic minorities but Ward goes on to describe that it is the accumulation of factors such as these that keep people in social exclusion. A young unemployed white man is more likely to improve their circumstances than an e lderly Asian lady living on a pension. It is this multi-dimensional nature of social exclusion that makes it difficult to tackle. A social worker needs to understand whether the exclusion a person faces is imposed by society or the individual themselves as well as the nature of the exclusion and be able to identify the aspects which contribute to the exclusion faced by the individual. It is this understanding which will ultimately lead to an effective course of action to help empower people and enable them to improve their standard of life. One of the roles of social work is to fight social injustice. Social exclusion on the basis of such qualities as age, race and gender are often tackled on an organisational level by legislation, acts such as the Race Relations Act 2000 and the Disability and Equality Act 2010 (The National Archive, (2000) and Directgov (2010)) prohibit discrimination against certain groups of people. Other pieces of legislation, such as the National Health Service and Community Care Act 1990 encourage a change in behaviour to redistribute the power balance between a service provider and its user. This act made it a legislative duty for Local Authorities to consult service users when planning and delivering services (The National Archive, 2000). It is this change in delivery and implementation of service provision that has led to the introduction of anti-oppressive practice in social work. Parrott (2011) discusses two distinct aspects of anti-oppressive practice; firstly on the basis that it should work against oppression and secondly that social work practice should seek to empower service users, seek to work in partnership with them with a minimal level of intervention. Wilson et al. (2008) and Dalrymple and Burke (2006) agree with the view of Parrott (2011) on anti-oppressive practice seeing it as a view to achieve social justice for service users. Anti-oppressive practice as a behaviour should, as outlined above, seek to promote three things, empowerment, partnership and minimal intervention. Empowerment, as described by Parrott (2006), can only be done when the social worker understands the context of the viewpoint of the service user within their situation. Although the facts and information obtained during this process can be verified, they should be taken as a clarification of how the service user sees themselves and should not be changed or corrected. People from the travelling community do not place a high importance on children attending school once they have gained a basic education, understanding how and why they hold this viewpoint will enable a social work to gain a better understanding of the values and priorities of the traveling community on educational matters. Control should be given to the service user to allow them to define their own situation, allowing them to do so without judgement and correction can empower them to take ownership of their situation. This control can enable a service user to take power over their situation, providing them with the confidence and self-belief that they are able to learn new skills and develop existing ones to improve their circumstances. (Parrott (2006), Clifford and Burke (2009)) Working in partnership with service users is an important aspect of anti-oppressive practice. Any course of action taken by a social worker should be done with the consent of the service user. Parrott (2006) explains that this may not always be possible; some decisions such as removing children from the family home or admitting someone into hospital following a breakdown are choices outside the service user control; however some choices, like where the child is placed, may still be subject to discussion. The act of listening to and taking into consideration the wishes and thoughts of a service user in such situations can also be seen as working in partnership. The nature of the partnership should include qualities such as listening to others point of view, providing information to all parties and being honest. These qualities will enable the partnership to remain even in the event that a decision is made the service user does not agree with. An opportune time for partnership to be developed is during the assessment, planning, intervention and review (APIR) cycle. The assessment of the situation faced by the service user should always be done in collaboration with them, checking their requirements for assistance and understanding of the circumstances. During the assessment process, particular focus should be given to highlight the strengths of the service user, reinforcing the first stage of empowerment. Areas of development should also be identified and agreed upon. When deciding upon a plan, it is more likely to be effective if it is done with the consent of the service user and where possible, utilises their strengths. Planning can be a difficult step in the APIR process, balancing the needs of the service user with the resources available may not always be possible. It may also be that the wishes of the service user are in conflict with what they need, an elderly person may wish to remain in their own home but the level of care required may not make it financially feasible. The coalition government in power in the UK today has put forward the ideal of a Big Society (The Cabinet Office, 2010); the idea being that families and communities work together to meet their own needs, taking back the power and the responsibility for improving their own situations. It is hoped that if a community takes responsibility for improving the area for its local residence, its more likely that everyone will become involved and work for the benefit of all without reliance on central government. Any intervention should be reviewed on a regular basis and should take into account the feedback by all involved parties. The discussion should include what has been successful and what is still left to be achieved. If more action is required, the APIR cycle can start again to deal with the remaining issues. Not all remaining issues may be negative, it may be appropriate to continue with more positive aspects such as enrolling on course to aid self-improvement; this will give the service user more confidence and empower them further making it more likely that the positive outcome agreed upon is more likely to be successful. The third aspect of anti-oppressive practice is minimal intervention. Parrott (2006) has split this into three levels of intervention; firstly at a primary level. This level of intervention should provide minimal support and usually takes the form of education and support, preventing the need for further assistance. Schemes such as Sure Start run by the government supports pregnant mothers until the child reaches school age and is designed to provide help and support to those from poorer backgrounds with the aim of tackling issues before they arise, (Directgov, 2011). The second level of intervention is done thorough early intervention with the intention of involvement being brief. The third level of intervention is usually enacted when something has gone wrong. According to anti-oppressive practice, the purpose of the intervention should be to reduce the consequences of the event. Taking away the risk of the incident reoccurring without changing the situation would be the ultimate g oal, it is accepted that this may not always be possible. (Parrott 2006). Wilsons et al. (2008) view on anti-oppressive practice is largely the same as Parrott (2006) in that she sees the introduction of direct payments and individual budgets for service user a positive thing. Wilson et al. (2008) also describe the service user as having self-determination in that they are an entity able to make their own choices and decisions and should be encouraged to do so. Wilson et al. (2008) also discussed the over use of advocacy with social workers often assuming the service user requires someone to speak on their behalf. If a social worker is to truly empower the service user then they must acknowledge their right to make their own decisions. Under government legislation, the Mental Capacity Act 2005 (The National Archives 2005) which came into force in 2007 gives every adult the capacity to make their own decisions unless it is proved they are unable to do so. The act also protects unwise decisions, where a professional may not make the same decision in a given situation; it does not mean the service user lacks capacity to make it, protecting their right to make their own choices. When a service user is deemed incapable of making their own choices, an advocate may be appointed to assist with the process. In instances where an unwise decision is made, a social worker should weight up the right of the service user to make the choice and the risk involved in doing so. If the risk involved in making the decision puts the individual or the community at risk, then further consultation should be taken to discuss the point further. Although a social worker should not force a service user to change their opinion on a matter, they should provide a balanced view of the situation and highlight the possible effects and consequences of the choices available in the hopes that a more positive decision will be made. Mental capacity to make a decision is not a blanket issue; someone may have the capacity to make some decisions and not others. Elderly people with illnesses such as dementia may lack the capacity to make decisions one day but able to do so the next. Advocacy is most often thought of as acting on behalf of someone who is unable to do so for themselves, however acting as an advocate can also mean empowering someone by giving them the information, ability and opportunity to make their own decisions, (Parrott 2006). The Big Society is an example of collective self-advocacy in which a group a people with similar interests are encouraged get together to form one unified voice. Encouraging the formation of such groups often lessens the feeling of isolation in people facing social exclusion. Collectively it also gives them a stronger voice and the ability to request change to services and resources which have historically been withheld or are inaccessible on an individual level. Decision making in social work comes with the element of risk management. As discussed previously, it is good practice to for service users to make their own informed decisions provided they understand the consequences of their choice as well as having the capacity to do so. Hothersall and Maas-Lowit (2010) describe how the term risk was historically used to describe the likelihood of something happening, with neither a positive or negative connotation. In modern society, risk is viewed as the likelihood of a negative outcome occurring, the term chance is used when something is deemed to have a more positive outcome, however both words mean the same thing; the likelihood of an event occurring. Much like Parrott (2006) and Banks (2006), Hothersall and Maas-Lowit (2010) have noticed a change in the way social workers perform in relation to risk, describing the profession as becoming risk adverse. The policies and procedures put in place for social worker to work within have minimised risk to such an extent that the option of choice has been greatly reduced. When carrying out assessments, Hothersall and Maas-Lowit (2010) highlight how reports and case notes focus on the risk of a situation rather than the needs of the service user, taking away the understanding of what has caused the situation to focusing instead on who is to blame and minimising the risk of it reoccurring. Cases with a higher level of risk to either the individual or the community are often afforded more resources than those with lower risk levels. Hothersall and Maas-Lowit (2010) also view risk positively in that the outcome could be beneficial to a service user. By understanding the risk, what other options are available and taking steps to minimise any negative effects, the outcome of the risk taking may be highly beneficial to the individual. This is often the case when people with mental illnesses return to live in the community from hospital care. Whilst taking medication, the service user may pose a very minimal risk to the community; however the perceived risk may be much larger. Provided steps have been taken to acknowledge and minimise the risk and plans have been agreed in the event of a crisis situation, then the right of the service user to reside in the community should outweigh the requirement to keep them in institutional care. Risk is a factor which can be minimised but not eradicated; the nature of social work is surrounded by risk on a daily basis. Even by following policies, codes of conducts and planning for all perceived eventualities, the outcome may still be an unwanted one. Hothersall and Maas-Lowith (2010) perceive this to be inevitable in the field of social work and it is learning from these cases that will improve professional judgement. My first placement as a social work student was with a homeless charity working with young adults. The impact of social exclusion was evident in every aspect of the job. Many of the young people who visited the centre had a poor level of education, often had a criminal record, had spent time in care, were unemployed and many had learning difficulties. Although I had academic understanding of social exclusion, the reality was far different from what I had expected. One of the service users I was asked to work with was a young woman who had spent a larger proportion of her childhood in care. She had recently suffered a mental breakdown and lost custody of her young child to its father. Living in poverty, being a single mother and suffering with mental illness are all forms of social exclusion. I was asked to assist the service user with organising medical appointments and attending meetings. Working together, we made good progress in a relatively short time. On reflection, the work carried out was not done in terms of anti-oppressive practice. More emphasis should have been placed on allowing and encouraging the service user to act for themselves rather than having things done for them. Although this can be effective in the short term, in the long run it could form a sense of dependency for the service user. The risk of the choices made by the service user should have been taken into consideration, and had it done so, it would have lessened the level of intervention. The child had been placed out of harm and the extent of the mental illness did not put the service user or the community at any immediate risk. Rather than daily support, it would have been more appropriate to invite the service user to discuss the situation they faced, the options available to them and the consequences of the choices available to them. Anti-oppressive practice is about empowering people, promoting their right to make choices and working in partnership to reach an agreed outcome with the aim of improving their situation. People who are subject to the constraints of social exclusion are often denied these rights. Social workers are required by their code of practice to help service users take control over their own lives, promote independence and recognise that service user have a right to take risks. The nature of social exclusion makes it more likely that these individuals will, at some point in their lives, require intervention in the form of social care. By working with anti-oppressive practices, the effects of social worker intervention should leave a positive effect upon the service user. In an ideal world their financial restraints would not affect the choices available to a service user, time and resources would be available to plan, consider and minimise risky situations making a wider range of services available. In the ever restricting financial climate, social worker are not afforded the luxury of such budgets and so must look at ways in which service user are still empowered and given as much choice as possible in how their situation is dealt with. As a profession, social workers should be moving more towards a risk-taking approach and away from risk aversion. Service users who live with social exclusion deserve to be given the tools and opportunity to improve their own situation; it is with tools such as anti-oppressive practice and a strong set of values and ethics that social workers can empower them to fight the social injustice they face.

Essay --

Pilgrim at Tinker Creek After the winter, people look forward to having all the flowers begin to bloom again and birds begin to fly, announcing the start of spring. The grass turns green and people begin to be outside without five layers of clothing on and snow falling from the sky. Spring is when everything comes alive after the winter hibernation. My favorite time of the year is spring, when you wake up to the birds chirping outside of your windows. It is the time of year when you walk outside and smell the fresh cut grass and the scent of new flowers. On the first day of spring you are even happy to see the little bugs flying around you because you know you are finally done with winter. It is the best time of year, with so many different things happening outside in nature. Pilgrim at Tinker Creek by Annie Dillard is a novel that explores the thought of the different times of year in nature. Each chapter talks about a different time of year at a creek called Tinker Creek. Dillard goes into detail about what she experienced while writing the book and sitting at this creek observing the different things. Some consider the book to be a bunch of monologues and reflections about different topics in nature. Dillard splits the book up into four different sections. There is one for each of the four seasons. Chapter 7 of the book is entitled "Spring." The chapter starts off with a reflection from when she was young. She says she believed foreign languages were simply code words for English. Dillard spends time explaining that every language is just code words for the English word it represents. She quickly finds this to be a false statement when she sat in her first French class and she realized she was going to have ... ...r, this is when you plant your crops and start to grow them allowing you to harvest and make money at the end of the year. If you are still in school, this is when you end your year and end up going on to the next grade or have to stay back. If you are a college student, this is the time when you have to worry about your GPA and if it is good enough to renew your scholarships or stay in school. While all this is going on, nature is taking over in its way and making the trees come back to life. It grows flowers from the frozen ground. The birth of all of the new life around us is truly amazing if we just stop and give it some thought. Seeds sprout with the gentle spring rains and the warm air melts the hard ground to become fertile for everything. The life cycles that all interact during this time are many and forge ahead weather we pay attention to it or not.

Child Labour Essay

Child labor is work that harms children or keeps them from attending school. Around the world growing gaps between rich and poor in recent decades have forced millions of young children out of school and into work. The International Labor Organization estimates that 215 million children between the ages of 5 and 17 currently work under conditions that are considered illegal, hazardous, or extremely exploitative. Underage children work at all sorts of jobs around the world, usually because they and their families are extremely poor. Large numbers of children work in commercial agriculture, fishing, manufacturing, mining, and domestic service. Some children work in illicit activities like the drug trade and prostitution or other traumatic activities such as serving as soldiers. Some social scientists point out that some kinds of work may be completely unobjectionable — except for one thing about the work that makes it exploitative. For instance, a child who delivers newspapers before school might actually benefit from learning how to work, gaining responsibility, and a bit of money. But what if the child is not paid? Then he or she is being exploited. As UNICEF’s 1997 State of the World’s Children Report puts it, â€Å"Children’s work needs to be seen as happening along a continuum, with destructive or exploitative work at one end and beneficial work – promoting or enhancing children’s development without interfering with their schooling, recreation and rest – at the other. And between these two poles are vast areas of work that need not negatively affect a child’s development. † Other social scientists have slightly different ways of drawing the line between acceptable and unacceptable work. As UNICEF’s 1997 State of the World’s Children Report puts it, â€Å"Children’s work needs to be seen as happening along a continuum, with destructive or exploitative work at one end and beneficial work – promoting or enhancing children’s development without interfering with their schooling, recreation and rest – at the other. And between these two poles are vast areas of work that need not negatively affect a child’s development. † Other social scientists have slightly different ways of drawing the line between cceptable and unacceptable work. In 2000, the ILO estimates, â€Å"246 million child workers aged 5 and 17 were involved in child labour, of which 171 million were involved in work that by its nature is hazardous to their safety, physical or mental health, and moral development. Moreover, some 8. 4 million children were engaged in so-called ‘unconditional’ worst forms of child labour, which include forced a nd bonded labour, the use of children in armed conflict, trafficking in children and commercial sexual exploitation.

The Appeal and Popularity of the Bournemouth Beach

Bournemouth ranks as one of the most popular resorts on the south coast of England. It has much to offer any holiday-maker, as the town can boast a range of attractions and facilities to cater for nearly every taste. Bournemouth also possesses some beautiful beaches, with golden sands and safe bathing which are frequently backed by majestic cliffs and a promenade. The main features The core feature of the Beach is of course the Sea with its seven miles of golden sand. Bournemouth beach has a high standard of bathing safety, as there are ‘KidZone' areas and emergency lifesaving Perry buoys at regular intervals. RNLI Beach Rescue provides 7 day a week lifeguard service from Southbourne to Sandbanks between May and September, which is augmented by 5 voluntary lifesaving clubs at weekends and public holidays. The beach is patrolled by beach wardens over the summer and by full time, first aid trained inspectors throughout the year. During the bathing season 2003 the Environment Agency was monitoring bathing water quality all along the coast on a weekly basis; the Partnership's main interest, of course, is the quality of the bathing water at Bournemouth Pier. The beach is cleaned daily during the summer, weekly out of season. Areas of the beach have been designated glass free and can-recycling bins are provided. Dogs are allowed on parts throughout the year though they are banned from certain areas from May to September. The secondary features Beach Facilities There are many excellent facilities available along Bournemouth's beaches. These include toilets with access for disabled visitors, first aid posts, lost children centres and information offices. Catering facilities like â€Å"Harry Ramsden's World Famous Fish and Chips† (Restaurant and Takeaway), â€Å"KFC† and â€Å"Hot Rocks† serve drinks, hot and cold snacks and meals. Other entertainment features include the Amusements Arcade, where you can find all sorts of gambling and computer games. Thrill seekers can hop on the Simulator ride by the Pier. The leisure simulator uses the sophisticated technology previously developed for the training simulators used by tank drivers and astronauts to provide a new form of entertainment, which is enjoyable, exciting and yet completely safe. The Oceanarium is a fully interactive experience with touch screen games, feeding demonstrations and talks, plasma screen documentaries, walk-through underwater tunnel and exhibits to help you discover more about this fascinating underwater world. It brings you face to face with marine life from the furthest reaches of the globe. The IMAX offers the most advanced and compelling film experience in the world. Seeing a film at an IMAX theatre is the perfect group event – whether it is a birthday party, corporate outing or school trip. Every year more than 70 million people visit an IMAX theatre to see a film and over 96% would recommend it to their friends and family. The Pier Theatre, Bournemouth is a purpose built proscenium theatre completed in 1960. The foyer houses a small confectionery kiosk, box-office and public toilets. Disabled access is possible by arrangement through the box office. A Deaf Loop (induction) System is in operation. A unisex disabled toilet is available. Disabled Parking is available by arrangement with the manager. The Pier Bar is adjoining the Theatre and is operated by Bournemouth Services. One of the most popular and certainly most distinctive features of the Seafront is the land train, which carries more than 260,000 passengers a year. Six Zigzag paths connect the beach to the service road above. Three pairs of Cliff lifts run up and down the cliff all day long throughout the season. Visible from literally miles away, there are exciting opportunities to brand the lifts – and the lift stations. With 2100 Deckchairs, you have an exceptional opportunity to improve the bottom line, with advertising that can't fail to be noticed. Located at intervals along the beach, there are 28 Bastions with free shower facilities. Close to the beach are the Gardens, which are an idea haven from the bussing streets of Bournemouth. Candle light displays and lights lead you down to the seafront where in the summer months you can see the firework displays. The ‘Free spirit of Bournemouth' balloon ascends above Bournemouth to give you a birds eye view of Bournemouth town centre and the beach. The gardens also have a pavilion where brass bands play daily to an audience in the gardens. The Russell-Cotes-Museum is a very individualistic gallery, containing the personal collection of art formed by Sir Merton and Lady Russell-Cotes presented to the town of Bournemouth and opened to the public in 1919. Seaside Activities Swimming (watercraft free zones at certain beaches), sailing, fishing, surfing, canoeing, jet skiing, windsurfing, power boating, pedalo hire, beach hut hire and water skiing. Areas or the beach have been zoned as No Smoking, Kidzone, and Can-zone recycling areas. Firework displays are held on Bournemouth Pier every Friday night between July 26th and August 30th. Bournemouth Carnival and Regatta is traditionally held during the first week of August. Wildlife and Walks A three-kilometre undercliff walk leads from Fisherman's Walk east to Hengistbury Head. The seafront promenade is 10km long stretching from Southbourne to Alum Chine and then on to Sandbanks. A cycle route has been introduced along the promenade. Pedestrians always have right of way and from June to September and cycling is only permitted between 7pm and 10am. The Bournemouth cliffs provide an ideal habitat for the nationally rare sand lizard and smooth snake, as well as many plant species. Parking Roadside parking along the overcliff drive. Various pay and display carparks, including the Undercliff Car Park on the beach with access at Boscombe Pier. Public Transport Bournemouth coach and train station is linked to the town centre and all of the beaches by yellow buses. Once at the seafront a land train service operates along the promenade between Hengistbury Head and Alum Chine, stopping at all beaches and also the cliff lifts. Visitor numbers and Types of visits: â€Å"Bournemouth Seafront is, and has always been, a major tourism attraction. Bournemouth as a resort attracts around four million visitors each year (2.3 million day visitors; 1.7 million staying visitors). It is estimated that over 20,000 people are directly employed in tourism related businesses and that tourism is worth à ¯Ã‚ ¿Ã‚ ½350 million a year to Bournemouth's economy.† â€Å"The main tourist season begins with the Spring Bank Holiday and peaks during the school summer holiday period of mid July to early September. All other public and school holidays, such as Easter, are also busy tourist periods on the Seafront.† Types of visitors: At present, 70% of seaside visitors are elderly and less affluent, which means that they spend very little money during their stay, so Bournemouth had to attract a different type of customer. Many small attractions were opened, in order to serve different types of tourists, in particular children, as they brought together people from all different backgrounds, so places such as Putlake Adventure farm and the Oceanarium were opened. Bournemouth also has 2,000 acres of formal gardens, which are frequently judged as the best in Britain, and serve as an attraction for the older generation of visitors. The present pier, which was built in 1880, incorporates a theatre, restaurants, a disco and amusement arcades, which together form Bournemouth's most popular attraction. Bournemouth has relied upon its reputation to bring in the tourists and therefore it has a very good record: In 1996 it was named as â€Å"The World's Cleanest and Greenest City. It has also received Blue Flag Beach Awards every year since 1990 and since 1999 has been awarded the Green Flag Award. Three times since 1991, it has been the winner of Britain in Bloom and was Europe's Floral Champion in 1995. With the building of the Bournemouth International Conference Centre, many important conferences have brought attention to the town, these include several political party conferences, and brings in lots of business for the hotels and shops. The main problem with seaside resorts is the fact that their custom is seasonal, this can be seen in the newspapers where there are advertisements for cheap rates in the hotels, for example Sun Court Hotel offers à ¯Ã‚ ¿Ã‚ ½30 per person per night at the moment, as it is the end of the season. The way this is combated is by the use of the conference centre, which tries to bring business in almost all year round, for example, the Conservative party conference is always held at the end of the season, as the season is then extended for an extra week. Poole relies on recreation in its harbour for its business. 60,000 new houses are to be built in the area by 2010, as it is doing so well. Lots of visitors go across on the sandbanks ferry to Studland where 95% of visitors go to beach. In Poole Harbour, sailing and windsurfing take place, while conservation also takes place with SSSI's for the dunes, mudflats and mines, which bats have inhabited. Swanage has also suffered a decrease in its custom since the 1970's: a total of 3,200 beds in hotels and guesthouses have now been reduced to a total of 1,900. With a population of 9,170, there are a total of 9355 beds available for visitors, with a quarter of a million visitors capable of being accommodated in the whole year, although the main season is 26 weeks long. Despite a large number of visitors, although decreasing, the average day visitor spends à ¯Ã‚ ¿Ã‚ ½9, which is not enough to keep a community running. Therefore, the total number of beds is still set to decrease, as the only real attractions are the Swanage railway, which is now being used for park and ride to Corfe castle, and Durlston Country Park, which receives 150,000 visitors. Despite not being a National Park and a decreasing popularity of seaside resorts, except among the retired population, Dorset seems to be surviving. Some areas do seem to be â€Å"thriving†, although a question of their future does hang over areas such as Swanage. Dorset has a number of attractions that keep it a popular location for visitors, however, whether it is thriving or not is a big question, as whereas places such as Bournemouth are doing very well, others are not doing so well.

Electrodialysis of Deep Sea Water for the Production of Value Added Vegetables †Engineering Essay

Electrodialysis of Deep Sea Water for the Production of Value Added Vegetables – Engineering Essay Free Online Research Papers Electrodialysis of Deep Sea Water for the Production of Value Added Vegetables Engineering Essay Abstract The present research was carried out to apply deep sea water to hydroponics in order to improve the yield and nutritional value of vegetables. Deep sea water was electrodialyzed using a selective membrane cartridge for the exchange of monovalent ions, and then it was used to prepare nutrient solutions for the hydroponical production of spinach. Experimental results showed that sodium chloride was removed selectively from deep sea water by electrodialysis. The highest yield of spinach with a normal content of nutritional components was obtained when the electrodialyzed deep sea water of 5 dS/m was applied in nutrient solution. Increasing the salinity of electrodialyzed deep sea water caused an increase in the total ascorbic acid content but a decrease in the yield of spinach. Keywords: deep sea water, electrodialysis, ion concentration, hydroponics, nutrient solution, vegetable, yield, nutritional value 1. Introduction Deep sea water contains more than 80 kinds of inorganic elements (Nozaki, 1997) and some organic substances. It is almost free of harmful bacteria and has a constant temperature of 4-6 ? at a depth of 500 m. These characteristics have brought deep sea water many applications in marine products industry, food industry and health drink manufacturing (Watanabe, 2000; Yamaoka, 2000; Nakagawa, 2000). Vegetables are produced hydroponically using nutrient solution that usually contains only 17 kinds of elements. Applying deep sea water to nutrient solution is the best way to provide its components to vegetables, which is expected to result in the improvement of nutritional value of vegetables. Some of the components existing in deep sea water might have growth promotion effects on vegetables, however, surplus sodium chloride must be removed. The objectives of the present work were (1) to selectively remove sodium chloride from deep sea water, (2) to prepare nutrient solution with deep sea water for the hydroponical production of spinach, and (3) to investigate the effect of deep sea water on yield and content of nutritional components of spinach. 2. Experimental 2-1 Deep sea water Deep sea water was obtained from a depth of 500 m in the Pacific Ocean at a latitude of 33Â °56’N and a longitude of 136Â °21’E, where is near Owase City, Mie Prefecture, Japan. Surface sea water was also obtained at the same place. The sea water was stored at 5 ? before used. 2-2 Electrodialysis of deep sea water A small-scale electrodialyzer?(Micro Acilyzer S3, Asahi Chemical Industry Co., Ltd.) fit up with a selective membrane cartridge for the exchange of monovalent ions (AC-110-550, Asahi Chemical Industry Co., Ltd.) was used to remove sodium chloride (NaCl) from the sea water. Figure 1 shows its basic principles (Azuma, 1997). When a direct voltage is applied between the anode and the cathode, cation existing in stream moves toward the cathode, while anion in stream moves toward the anode. Cation may be passed through cation-exchange membranes but stopped by anion-exchange membranes, and anion may be passed through anion-exchange membranes but stopped by cation-exchange membranes, which results in moving of monovalent ions from the dilution stream to the concentration stream. The sea water was electrodialyzed at a voltage of 10 V. Electrical conductivity of the electrodialyzed sea water was measured at 25 ? using an electrical conductivity meter (CM-40S, TOA Co., Ltd.). Potassium (K), sodium (Na), calcium (Ca) and magnesium (Mg) existing in the electrodialyzed sea water were analyzed by atomic absorption spectrophotometry (AA-6200, Shimadzu Co., Ltd.). 2-3 Hydroponics of spinach A schematic diagram of the experimental apparatus for hydroponics is shown in Fig. 2. The bed was 600 mm long, 420 mm wide and 110 mm high, and it contained 25 L of nutrient solution. Air was supplied into the nutrient solution using an air pump. The deep sea water was electrodialyzed to an electrical conductivity of 5, 9, 16, 25 dS/m (25 ?) respectively, and then diluted with deionized water by 10 times in volume ratio before used to prepare nutrient solutions. Deionized water was used as the control condition, assuming that its electrical conductivity was 0 dS/m. Elements of nitrogen (N), phosphorus (P), potassium (K), calcium (Ca), magnesium (Mg), and sulfur (S) were controlled at the same concentrations for all nutrient solutions as the prescription B of OTSUKA HOUSE (Otsuka Chemical Co., Ltd.). A same amount of iron (Fe), boron (B), copper (Cu), zinc (Zn), and molybdenum (Mo) were added to all nutrient solutions, neglecting the original existence of these elements in the water used. Table 1 summarizes ion concentration, pH and electrical conductivity of the nutrient solutions. The nutrient solutions had an identical pH at 6.1, but different electrical conductivities ranging from 2.4 to 5.1 dS/m due to their different content of inorganic elements. Six beds with different nutrient solutions were placed in an artificial weather room. Twenty plants of spinach were grown in each bed for 21 days after transplantation. As shown in Fig.3, the artificial weather room had a light intensity of 175 ?mol/m2s, temperature of 23 ?, relative humidity of 70 % at light period from 6:00 to 18:00, and a temperature of 18 ?, relative humidity of 85 % at dark period from 18:00 to the next 6:00. All the nutrient solutions were kept at the same level in the beds. Changes in pH and electrical conductivity of the nutrient solutions were measured. Fresh matter of spinach was investigated by weighing the leaf and stem of each plant immediately after the harvest. Moisture (60?-48 h), crude ash (600?) and total ascorbic acid (Sakaki, 1983; The Vitamin Society of Japan, 1990) contained in the leaf of spinach were analyzed. 3. Results and Discussion 3-1 Variation of ion concentration during the electrodialysis of deep sea water Deep sea water and surface sea water had an electrical conductivity of 45, 50 dS/m, respectively. As shown in Fig.4, the electrical conductivity of deep sea water was reduced from 45 dS/m to 10 dS/m by electrodialysis. K concentration decreased from 619 ppm to 21 ppm, and Na concentration decreased from 11,212 ppm to 999 ppm in correspondence with the decrease of electrical conductivity. For both deep sea water and surface sea water, K oncentration (Ck, ppm) and Na concentration (Cna, ppm) could be expressed as a linear function of electrical conductivity (Ec, dS/m) respectively, in the range of 10 to 50 dS/m as follows: (R2=0.934) (1) (R2=0.985) (2) The concentrations of Ca and Mg did not change in the electrical conductivity range of 50 to 25 dS/m, and they decreased slightly when the electrical conductivity decreased from 25 to 10 dS/m as shown in Fig. 5. The decreases in the concentrations of Ca and Mg were much smaller than those of K and Na. It is clear that monovalent ions were selectively removed, while most of non-monovalent ions were left in the electrodialysis of deep sea water. 3-2 Growth of spinach in hydroponics The changes in pH and electrical conductivity of the nutrient solutions during growing of spinach are shown in Fig. 6. All the nutrient solutions were exchanged on the 14th day because of the increases in both pH and electrical conductivity of the nutrient solutions. pH increased identically from 6.1 to 7.0, but the electrical conductivity varied differently. The electrical conductivity of nutrient solution DSW0 was almost constant at 2.7 dS/m, while the electrical conductivity of nutrient solution DSW25 increased from 5.1 to 5.8 dS/m. The increase of electrical conductivity related to the accumulation of inorganic elements in the nutrient solution. The effect of salinity of electrodialzed deep sea water on spinach yield is shown in Fig.7. The mean fresh matter of spinach was 32.7 g/plant at 0 dS/m. It had the highest value of 33.5 g/plant at 5 dS/m, and then decreased linearly with the salinity of electrodialyzed deep sea water in the range of 9 to 25 dS/m. In the t test (Abacus Concepts, Inc., 1996; Morita, 1973), however, the differences in mean fresh matter, however, were not significant expect that at 25 dS/m. The moisture content and crude ash content of spinach were approximately constant at 92 %,w.b. and 2.0 %,w.b. respectively, in the salinity range of 0 to 25 dS/m as shown in Fig. 8. The effect of salinity of electrodialzed deep sea water on total ascorbic acid content of spinach is shown in Fig.9. Total ascorbic acid content was almost constant at 28.5 mg/100g in the range of 0 to 9 dS/m, and increased with the salinity of electrodialyzed deep sea water ranging from 9 to 25 dS/m. 4. Conclusions 1) Sodium chloride was removed from deep sea water without a big loss of non-monovalent ions by electrodialysis using a selective membrane cartridge for the exchange of monovalent ions. K concentration and Na concentration of the electrodialyzed deep sea water could be expressed as a linear function of its electrical conductivity, respectively. 2) After electrodialyzed to an electrical conductivity of 0 to 25 dS/m, and then diluted with deionized water by 10 times in volume ratio, deep sea water could be used to prepare nutrient solution for hydroponics of spinach. 3) Spinach had the highest yield and almost the same content of moisture, crude ash and total ascorbic acid when the electrodialyzed deep sea water of 5 dS/m was applied. Increasing the salinity of electrodialyzed deep sea water caused an increase in the total ascorbic acid but a decrease in the yield of spinach. Acknowledgment This work was financially supported by Mie Prefecture and Owase City, Mie Prefecture through a grant for feasibility study on the utilization of deep sea water. The authors are grateful to Mr. I. Azuma, manager of Industrial Membranes Division, Asahi Chemical Industry Co., Ltd. for kindly offering the electrodialyzer, Micro Acilyzer S3 and valuable advice. Literature Cited Abacus Concepts, Inc., 1996. StatView. Azuma I., 1997. The actual operation data and process design of brackish water desalination plant by electrodialysis. Journal of Nippon Kaisui Gakkai, 51(4), 171-179. Kawakita, H. et al., 1995. Fundamental Investigation of Deep Sea Water (Part 2) (in Japanese). Report of Kouchi Prefecture Industrial Technology Center, No.26, 8-12. Morita Y., 1975. Introduction to Statistics (in Japanese). Asakura Publishing Company, Ltd., Tokyo, 20-21. Nakagawa, K., et al., 2000. Manufacturing of Drinks Using Deep Sea Water (in Japanese). Kaiyo Monthly, No.22, 95-100. Nozaki, Y., 1997. Updated (1996 version) Table of the Elements in Seawater and its Remarks (in Japanese). Journal of Nippon Kaisui Gakkai, 51(5), 302-307. Sakaki T., N. Kondo, 1983. Breakdown of Photosynthetic Pigments and Lipids in Spinach Leaves with Ozone Fumigation: Role of Active Oxygen, Physiol. Plant, 59, 28-34. The Vitamin Society of Japan Ed., 1990. Vitamin Analysis. Kagaku-doujin Publishing Co., Inc., Tokyo, 135-143. Watanabe, M., 2000. Raising of Fishes with Deep Sea Water (in Japanese). Kaiyo Monthly, No.22, 62-68. Yamaoka,Y., 2000. Culturing of Microalgae with Deep Sea Water for the Production of Health Foods and Pigments (in Japanese). Kaiyo Monthly, No.22, 81-84. Research Papers on Electrodialysis of Deep Sea Water for the Production of Value Added Vegetables - Engineering EssayThe Spring and AutumnAnalysis Of A Cosmetics AdvertisementThe Effects of Illegal ImmigrationOpen Architechture a white paperBionic Assembly System: A New Concept of SelfGenetic EngineeringDefinition of Export QuotasThe Masque of the Red Death Room meaningsMind TravelRiordan Manufacturing Production Plan

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Visual Arts and Film Studies Essay Example | Topics and Well Written Essays - 2250 words

Visual Arts and Film Studies - Essay Example Discussion of Greek architecture and the various stages of development that it went through and the impact of those developments on their art and artifacts is the focal point of this paper. To attain the objective and to compare the variation in art pertaining to two different periods of the same civilization, pottery has been decided to be focused upon. Tabular Comparison Part II Visual Analysis The above figure is a front view comparison of the two pieces of pottery selected for this paper. In the above figure the two pieces of art are distinguished and deconstructed into 4 major and prominent factions from the front view. Tabular comparison covers the differences between the two pieces of art in detail; however a frontal view comparison is as follows. The two pieces of art can be distinguished into A= Neck, B= Handle, C= Belly and D= Base. In figure A it can be observed that the neck of the vase is slimmer and compliments the imagery that is present drawn on the body of the vase w hereas in figure B the neck is wider and once again provides a balance symmetry with the overall orientation of the amphora (Scott, 2004). The handles in both the pieces of art are different in their structure, shape and inclination and perhaps purpose as well. In figure A we can see that the handles are an extension of the vase and are not an additional inclusion in the structure of the pot. The handles are part of the design of the vase. In comparison to Fig A, handles in figure B are not highlighted in the frontal view. From the front view only edges of the handles are observable while in figure A frontal view clearly shows the features of the handles (Scott, 2004). Part C in both the pots is the Belly. In Figure A, belly is circular in its shape and is once again utilized by the artist to compliment the image that has been drawn on the body. On the other hand in Fig B the belly is elongated and is oval in its shape. Belly comprise the main proportion of the entire structure in b oth the pots but Figure A has a more radial shape of the belly in contrast to Fig B that is slender in its orientation. Part D in both the pots, as highlighted above is the base of the figure. There are similarities in the base of both the pieces of art as can be observed. The base appears to be solid and flat in both the pieces of art. Another aspect to be observed from a technical view point is the width of the base in both the figures is in accordance with the shape and size of the entire art work. In figure A the base is wider than that in Figure B and this variation in width can be associated to the fact that bellies in both the figures occupy a different volume and thus they require different widths of bases to form a balanced art structure (Scott, 2004). In the above table the two art works are deconstructed into various observable components. The differences in the orientation shape and design of the two art works clearly depicts the transformation that the art work and civi lization has come across over the passage of time (Lynch, 2005). Figura Activa refers to the active image that can be observed prominently in a piece of art. For figure A figura activa is identified to be an octopus. While in Figure B no prominent character can be identified however circular lines along the horizontal axis are the only notable existence in the art work. Mesomorph is referred to as the overall expansion of the shape of an art

Dopamine transporter phosphorylation site threonine 53 regulates Research Paper

Dopamine transporter phosphorylation site threonine 53 regulates substrate reuptake and amphetamine-stimulated efflux - Research Paper Example (29702). Activities that lead to the reuptake of DAT are crucial for the functionality of the dopaminergic neurons. Dopaminergic disorders, for instance, schizophrenia and depression among others may come about as a result of dysregulation of the transport of DAT, which causes an inequality of dopamine. Commonly abused substances including drugs such as cocaine and amphetamine are often targeted by DAT. In addition, therapeutic agents that treat dopamine complications are also targeted by DAT. Specifically, AMPH and its congeners induce multiple short-term and long-term effects on DAT. The mechanism behind the efflux is related with transporter-generated currents. Various techniques have been used to determine the precise phosphorylation site of DAT. It has been established that that a recombinant peptide containing N-terminal residues 1–65 of rDAT underwent phosphorylation outside living tissues in the presence of proline-guided kinases. It was also established that the precise phosphorylation site in heterologously expressed protein was a threonine residue, which was located at position 53. However, it was vital to ascertain the phosphorylation site using other techniques. The researchers in this paper aimed at determining the role of dopamine transporter phosphorylation site threonine 53 on the reabsorption of the substrate and amphetamine-triggered efflux Foster et al. (29702). The researchers make use of mass spectrometry and a novel antibody that is specific to phosphates to ascertain the presence of DAT phosphorylation at Thr53 in striatal tissue obtained from rodents as well as heterologous expression systems. Cell culture and dopamine transporter mutagenesis was done using Lewis carcinoma cells that were stably expressing WTrDAT (rDAT-LLCPK) (31) or T53A or T53D rDAT and were maintained in alpha minimum essential medium. Dulbeccos modified

The study of physics has had Essay Example for Free

The study of physics has had Essay Introduction The study of physics has had a large impact on the development of road safety. The study of Newtons Laws, impulse and momentum help to reduce initial momentum or decrease impulse (rate of change of momentum) to protect passengers. Technological advances and studies of vehicle crashes increase the automobile industrys understanding of the forces involved and ways of reducing effects of collisions. Within vehicles, many car safety devices are installed, such as seat belts, air bags, crumple zones and head rests. Modern road design reduces the initial or rate of change of momentum and consequently the impact of collision through crash barriers, speed zones and speed humps. Car safety devices Seatbelts Seatbelts are designed so that passengers are restrained instead of continuing to move forward at the cars speed when the brakes of a moving vehicle are applied. In this situation, there is a tendency for a body to resist changes to its motion, called inertia. (Newtons first law) The stopping force is applied to the more durable parts of the body such as hips, chest and shoulder. This is instead of the human head crashing into windshield if no seat belt is worn. Inertia reel seatbelts Inertia reel seatbelts have a cylinder that stores extra belt material on a spool. The spool turns freely normally for movement. In the event of a sudden change in velocity, a pendulum in the reel plunges forward to lock and restrain the occupant. It is named inertia reel due to the inertia of the pendulum to cause belt locking. Different types of seatbelt The lap seatbelt is tightened over the pelvis and absorbs force over a sizeable area. However they do not prevent the head and upper body from lurching forward in response to deceleration and are inadequate especially for front passengers, who risk hitting the windscreen. The lap sash seatbelt combines a lap seatbelt over the pelvis as well as over one shoulder across the chest. This greatly limits movement of the upper body and head as well as spreading the stopping force over a larger area. Shoulder harnesses restrain upper torso movement even further. Two are belts fall over the shoulders and an optional strap lies over the sternum. It is effective in the way force is spread over both shoulders compared to one shoulder in lap sash. Shoulder harnesses are usually used in child restraint systems and racing cars. The nylon webbing material in seatbelts is slightly flexible so that the stop is not as abrupt. Airbags Airbags provide an extra degree of protection in a collision by cushioning passengers in a collision, greatly limiting fatalities and serious injury. They are designed to increase the time interval during which the drivers momentum decreases in a collision to decrease the net force of the driver. They inflate when crash sensors detect large deceleration. Sensors then ignite the sodium azide, producing sodium compounds and nitrogen gas for a reactive explosion. The airbags inflate rapidly to cushion the impact of the passenger against the steering wheel, dashboard or windshield. Airbags are to be used with seatbelts, not as a replacement. A disadvantage of airbags is they provide no protection against side-on hits, only frontal collisions. More expensive cars are developing side airbags to combat this. Head rests Padded headrests provide protection in rear end collisions. When a car is rear-ended, a large net force pushes the car and it accelerates forward. The inertia, based on Newtons first law, pushes the passenger into the seat. Without a head rest for support, the head remains at rest until the spine pulls it forward. This sudden, sharp acceleration for the head causes it to fling back and results in hyperextension and whiplash injuries. Crumple Zones Many cars are designed to crumple at the front and rear. Crumple zones increase the time interval during which the momentum of the car changes during a collision, thus lessening the forces. Newtons second law (f=ma) can be applied, as increased ? time will result in a decreasing rate of deceleration a and consequently reduce force. Crumple zones are built using the integration of steel and fiberglass in the front and rear end assemblies of the automobile. Rigid structures between crumple zones protect the passenger compartment. In a collision, the crumple zones deform to slow the actual impact. The car doesnt regain all its original kinetic energy, as some of this is converted to heat and sound energy to reduce damage to passenger area through smaller forces. As crumple zones are placed in strategic locations, the collapse is controlled and energy from impact is directed away from passenger area. Road design Speed humps and low speed zones. Local councils introduced Speed Humps to reduce the overall speed of cars. Evidence shows that slower moving cars cause less damage to occupants if a crash results. It has been estimated that risk of death or serious brain damage doubles with every 16km/h over 80km/h. Speed humps restrict drivers from speeding as hitting the hump too fast can cause car damage. Low speed zones also reduce the speed of cars. A reduction of speed will reduce the chance of an accident as drivers have more time to react as well as decreasing the change in momentum and associated inertial forces in collisions. The police enforces speed signs and limit zones and speeding is monitored by speed cameras. In NSW, the general urban limit is 60 km/h for roads in built up areas where there are pedestrians. Crash Barriers Crash barriers are road design features that absorb the impact of collisions. They are constructed out of steel, concrete or wire. Some types of rigid crash barriers cannot absorb much of the kinetic energy of the vehicle, but keep the vehicle on the road and prevent crashing into more dangerous roadside hazards or cars from opposite direction. Crash barriers should be relatively weak with energy absorbing structures so that they can deform easily and transfer large amounts of kinetic energy to them in collisions. For barriers shielding against hazards such as trees, they need to be a fair distance away, as space is needed for it to deform. When a vehicle collides, the barriers deform and stop the vehicle through a plowing action, keeping the reaction forces relatively low. The impulse (change in momentum) is reduced, as the vehicle takes longer to slow down. The disadvantage of crash barriers is they may cause vehicle damage (crumpling) and rigid ones may deflect a car into the opposite lane. The advance of road safety The development of vehicles with greater size, power and momentum has resulted in the need for improvements in car safety devices and modern road design. The study of physics has allowed safety features in both the interior and exterior of cars to prevent large forces acting on passengers in collisions. This is why researchers and engineers are continually turning to laws of physics for advice. Road design features reduce initial velocity to reduce the risk of accidents as well as its impact on the passenger. Automotive safety companies are continuing to develop devices to improve vehicle safety, including inflatable seatbelts, 4-point seatbelts and knee airbags to name a few. With the large percentage of the population driving forces, momentum, impulse and energy are all factors that must be controlled as our lives depend on it.

Fonterra Current Organizational Restructuring Marketing Essay

Fonterra Current Organizational Restructuring Marketing Essay This Report has been designed to identify the Fonterra current organizational restructuring which could be applied to help the organisation to take advantage of strategic opportunities in the global market. The first part of industrial environment deals with the firms relation with consumers, suppliers and the competitors operating environment and to develop strategies the firm most favorably in relation to competition and influence industry structure in order to enhance industry attractiveness. (Robert M. Grant, 7th edition, p12 p.64) The Second part of environment covers Fonterras stated mission, vision, targets, strategies, goals, objectives and values, structure and the systems. The suitability of these strategies to the operating firm environment are then evaluated and the change of strategy development is recommended. (Robert et.al, p.12) The report also indulges with the micro and macro environmental, present structure and evolution of Fonterra, key strategic issues. It also contain SWOT analysis and other factors faced by Fonterra. Overview Fonterra at glance Fonterra is a dairy company, which was formed in October 2001, and since than it has an excelled and enlarged the milk processing and at present became the fourth largest dairy company in the world. The annual turnover of Fonterras is NZ$16 billion, with a milk production in of 14.76 billion litres in New Zealand. They have built very powerful relation with the other dairy companies globally and hence partnerships extent the world. Fonterra believes in the interest of people so that they can increase their global market. (Fonterra Co-operative Group, 2010) Fonterra is the global massive diary exporter with 11,000 farmers which also act as a shareholder of the company. With its 15,600 employees which help to supply milk and process milk into the dairy products. 95% of dairy products are made in New Zealand are exported to virtually 140 countries in world. Main hubs of Fonterra are located in Auckland, Melbourne, Chicago, Singapore, Amsterdam, Tokyo, Shangai and Sao Paulo. All the sales and marketing is operate and managed by this principal hubs.14.76 billion litres of milk is collected every year. (Fonterra Co-operative group, 2011) Fonterras strategy is to lead in dairy. The management team of Fonterra is as following Theo Spearings Chief Executive Officer Jonathan Mason Chief Financial Officer Maury Leyland Group General Manager Strategy Paul Campbell Group General Manager Mergers and Acquisitions Ian Palliser Group Optimisation and Supply Chain Todd Muller Managing Director Co-Operative Affairs Gary Romano Managing director New Zealand Milk John Doumani Managing Director Fonterra Australia Mark Wilson Managing Director ASEAN/Middle East/North Africa Kelvin Wickham Managing Director China/India Alex Turnbull Managing Director Latin America Sarah Kennedy Managing director Fonterra Nutrition Chris Caldwell Managing director (people, culture services) Following are product list which Fonterra create: cheese, yoghurts, cultured foods, butter, liquid, powdered milks. Following below are brand list under Fonterra: ANCHOR, ANLENE, ANMUM, FRESH N FRUITY, MAINLAND, CAPITY, BROWNES, SOPROLE, WESTERN STAR, PERFECT ITALIANO, TIP TOP AND CHESDALE. (Fonterra Co-operative group, 2010) 1.2 Reports Structure and Objectives The report targeted at bringing out the main objectives the vision and developing a strategic plan for company. The Report has been conceptualized to determine the current organizational structure could be implementing to help Fonterra to take strategic opportunities advantage in the global market. Specifically, uttering the dependency on consumer markets and apprehending knowledge as a means to go after value added growth and development through Fonterras alliance and brands. Strategically Fundamentals 2.1 The Industry Strategically Environment Dairy for years have been the key industry in New Zealand. The maiden of dairy company begin in 1871 at Otago. By 1920, 85% of dairy plants were owned by individual or co-operatives and there were about 600 processing factories. By 1930s the number dip to almost 500 co-operatives but after World War 2 there was a lot change in these dairy factories in terms of transportation, technologies and working systems which bought a change in the system of working and then the dairy co-operatives started unite with the other manufacturing companies or plants and since then it became stronger and lesser in number. By the end of 1990s, the four major dairy companies: The Waikato (New Zealand Dairy Group) The Taranaki (Kiwi Co-operative Dairies) Westland Milk Products Tatua Co-operative Dairy Company With the merger of the two biggest companies, New Zealand Dairy Group and Kiwi Co-operative Dairies, Fonterra was come into market along with the New Zealand Dairy Board. Fonterra works on four sales path which all together sells some around 2.3 million MT of product. The channels are as below:- Fonterra Global Trade This is worlds prime online trading pathway through which NZ$1 billion goods were supplied. It included with many dairy commodities like butter, milk, cheese and powder to reach in the markets of Middle East, Asia, America, Africa and Oceania. Fonterra Ingredients this is a specialized channel made for providing the dairy ingredients to manufacturers of four major countries which are US, Korea, China and Western Europe. Fonterra Brands The top brands of Fonterra like Tip Top and Anchor fulfil the needs of consumers in around 40 countries in the world. Fonterra Foodservices Supply dairy ingredients to major customers of fast food chains, hotels, airline catering and restaurants. SWOT Analysis Strength: High quality milk and fast production A calculated business model. Strong world-wide reach. Established relationships with customers. Strong market position Strong consumer positions in many markets. Fanlike product portfolio. Efficient and developed farms.( Fonterra Co-operative Group, 2012) Weakness: Leadership variability affecting the structure of the organizations. New board member. Largest markets are underrepresented in strategic Association of Professionals (Apex) Business structure relating to redemption risk, farmer choice, and capital for growth. (Keith Woodford,2008) Opportunities: Investing in underdeveloped countries which are experiencing rapid growth globally.( Country wide and Fonterra co-operative Group,2012) More demand as compared to supply. India and China alone can have demand for about 50% growth in next 10 years so market is expending. Demand for almost 100 billion litres by 2020. Awareness of good quality product in many countries. Threats: Global demand exceeds the supply New Zealands market restrictions structure and relative low cost may attract the new entrants in the market. Threats from the increasing global competitors. Few organizations can rival the diverse skills found in the business.(Kate Askew, 2012) Flying global Fonterra manufacture the products and distribute and sell ready to use goods all around the world, by which the brand gives a local touch and knowledge. Fonterra aim a close relation with the customers demand and there changes in lifestyles, taste, eating and needs which vary from one market to other market. For example the taste and preference of Asian customers might not be the same as of African and American customers. Hence to meet the customer needs there is a group of local teams knowing the local consumers preferences and habits. (Fonterra Co-operative Group, 2010) The new or existing suppliers of Fonterra : Growth Supply Contract Fonterra provides an opportunity to new supplier to come in and take part in production of goods in organisation which help Fonterra in increase in the milk production by new entrants and existing contracts suppliers. Deposit for new supply The new suppliers dont need to give their deposit 3 months before in Fonterra a new supplier can start by 100% of shares purchased. Owning shares A new suppliers can grow their share capital by growing the supply with sharemilker and can hold their own shares. Maximizing the earnings of the supplier Here at Fonterra a supplier can earn a more profit then its standard payment on supply of milk. Conditions for new land There is a open relation with Fonterra area manager to discuss upon new dairy land. 2.2 The Firm Environment Vision, Strategies, Structure and Goal Mission: Fonterras vision is to be the natural source of dairy nutrition for everybody, everywhere, every day. Fonterra strategy is to spread out in large numbers throughout global, aiming high-value areas of dairy products demand and targeting to achieve it quickly. Fonterra targets to create substantial and long-term relationship with the partners and hold the undertaking from the lowermost level of the organization. (Fonterra cooperative Group, 2010) The strategy of Fonterra is to upgrade the production and bring more and more esteem by focusing much on new markets, and the new products which can meet the consumer wants for dairy requirements. It should be firm and have a heavy look at the strengths, social and economic changes for increasing demand or needs for the dairy products. Fonterra calls it as the three vs.: Volume Value Velocity. (Theo Spierings, 2012) Fonterra here is not only working for profit motive the indulge in work related to this vision and sustainable dairy business the look forward to society and ensure there responsibility towards their employees, partners and as well as their customers. They focus on products which ensure that the customers are safe and healthy and minimise the environmental damage by creating new and healthy products.(Fonterra Co-operative Group, 2010) The Fonterra currently working on more than 100 projects where they have new strength and policies to accomplish its goals.   It includes: A thrilling move on the speedily growing well recognized markets of China, ASEAN and Latin America where Fonterra now has a solid influence. It Trust the New Zealand capital return is from milk business. A high volume of export of milk products to the different parts of world. Increasing size of higher worth consumer branded products and out-of-home nutrition. A firm emphasis on gathering the advanced nutrition wants of mothers and babies, as well as elderly populations maintained by targeted innovation in such areas as well as out-of-home nutrition. (Fonterra Co-operative Group, 2010) Fonterras seven strategic paths: Enhance New Zealand milk Shape and produce beyond our consumers position. Carry on food service potentials. Cultivate our place in mobility. Advance selected chief positions in paediatrics and nurturing. Selectively spend in milk pools Placement of business and organization to empower strategy. ( Fonterra Co-operative Group Ltd, 2012) Fonterras aiming on the next generation demand of dairy products and according to survey it is expected that the demand of dairy products by 2019 will be some around in different parts of worlds will be as below: India (highest) 45 million MT China 36 million MT rest of Asia 19 million MT Latin America 18 million MT Middle East/North Africa 13 million MT. With the omission of the trade-sheltered market of India, Fonterra has unshakable positions in each of these markets. Fonterras policy is to build strong customer partnerships with top companies in the food and nutrition trades to become their merchant of choice, and to continue to build its trademarks in such growing markets. With maximum international clients wanting the assurance of a year-round, world-wide stock, Fonterra is gradually supplementing New Zealand-obtained milk with external supply, to deliver supporting to the growth of new consumer dairy goods. In 2010/11, Fonterra obtained 22 billion litres of milk globally, including 20 per cent of Australias production and 24 per cent of Chiles, both the nations where Fonterra has healthy recognised consumer trademark operations. In Latin America it obtained 2.6 billion litres of milk with its co-operative schemes with Nestlà ©. New Zealand alone milk assortment was 15.4 billion litres, alone share about 89 per cent of nations milk production. Development in global finding will stay with Fonterra targeting to mature its own milk production skills within key develop bazaars. China and India can be taken as the new targeted markets. Fonterra always had been extra ordinary nutrition of dairy. For years, its farmers work very hard to give worthy milk to its customer all around the globe. They have their past experience from back generation and, taking care of this tradition which tossed New Zealand in front of whole world in dairy industry. (Fonterra Co-operative Group, 2010) 3 Environmental Scan 3.1 Macro environmental scan The demand of milk by worldwide consumers is expected more than 100 billion litters by 2020, as there is monetary growth and huge population in markets which is definitely pushing the overall demand; however New Zealand is just contributing 5 billion litres of total milk supply by that time. The increasing demand is the sign to Fonterra to increase its production so that they can cover up the world demand as a leading dairy exporter. It is noticed that the demand milk is more especially by young and the elderly which are receiving more urgent and specific.(Theo Spierings, 2012) PESTEL Analysis: (Oxford University press, 2007) Political: political issue matters a lot in any business scenario where all restriction about the trademarks, bio-diversity, quotas arguments and labelling action in dairy. Economic: Variations in foreign currency, growth in demand rather than supply worldwide, production of goods and milk prices. Continue merging of suppliers and customers are the economic factors which has to be keep in mind Social: Rapid increase in needs of consumer markets, demand in healthy and nutritive dairy milk and products. Traditional difference with regard to the demand of milk. Growth in nutrition and bio markets. Technological: Day to day change in technology affecting the production of products and to upgrade the quality and the quantity in production line one must be aware of the new innovative technology coming up in the market, the new technology helps the company to bringing down the production cost because here in process the indirect heating and cooling system is required for each other, need of technology for fewer trucks which are required to transport the same quantity of milk. Environmental factors: Frequent variations in New Zealand climate have a countless influence on the atmosphere, as the necessity for goods fluctuate from time to time, dropping influence of worldwide greenhouse gases as it will recover the superiority of New Zealands environment. They have actual and safe organisation of farm performs that guards the environment from the pollution. Legal: Legal challenges from society and government is required to continue the organisation structure and so that the organisation must not have any problem in future here the Fonterra legal structure stands for the legal rights on the farms of the people and the dairy factories workers and their wages. Its Fonterra duty to train and educate the farmers about the products so that they get some knowledge about the products and also suggest way to help them out in how to improve the overall quality of these products, water and also how can they reduce the consumption of energy in farms. They must be aware about the time limit they have a conferring the rules and regulations. Company requires concentrating at future projects to enlarge its relative in terms of business so that they could provide a much better service to their stake holders and earn a higher value in return. Fonterra has made a lot in nations like Asia, Africa, Middle east, Australia, America, New Zealand but they should goal at revenue cushion above the regular return of the income, which is main in periods when there are products at cheap prices. There are two likely outcomes in future where the demand can be divided into two that are, universally the general demand for the dairy products is assumed to grow by 1.2% wh ereas the yearly rise in dairy is estimated to be 4%. Every year there is a growth in demand for dairy goods by 2.7 %, where as in a period on 10 years time the demand is calculated to be 147 billion litres. Level of opposition has enlarged at very high level even though the Fonterra has kept their global reach; this is Fonterras biggest asset as they can see that routines, taste and preferences are dissimilar from place to place. To encounter the specific demands of the consumers the local team is selected to deal with state of the customer as they will come to local demand. 3.2 Micro Environmental Scan From the beginning of Fonterra since 2001 they had a maximum share thats in excess of 95% of all New Zealand milk goods but somehow it dip to 90% in 2008-2009, with additional fall is still predictable.(Keithwoodford,2008) Anyhow it is examined that the supply been increased by some percentage in recent years. And what has been found in the market that the new entrants giving a tough competition to Fonterra and that can be risk for them in near future than it was in past. It is a true that at current structure they make easy for new entrants to take part in dairy farmer dealers by caring a high worth share on the fair value share which is really not connected to the add value to the element of the milk price. (Keith Woodford, 2008)As the renovation risk is tall of their shares, Fonterra should have an possible business structure that will help them in meeting their advance strategy and also help in dipping their recovery risk of the shares as they can properly allot returns to the dealers or farmers. To meet these business strategies and all legal procedures, the goals and objectives Fonterra must give importance on actual risk management. They should uphold the balance between the board and other mana gement staff and must have a strong relation with the all customers and stakeholders. There should be an Official strategy development plans which brings extensive procedure and happy dividends giving more planned viewpoint, for locating priorities and creation of key decisions. Consumers demand for the goods keeps on fluctuating; numerous consumers demand much more improved quality at similar price. These fluctuations in demand show that, the Fonterra can imagine that in upcoming period their customers will demand healthier quality at similar price. The new consumers demand for those goods or services which never been formed before, and old consumers demand for the new amenities or product features. This makes a tensed condition as we want to make effort on both existing and fresh consumers. Whatever may be the choice, its hard to achieve this state which can rise at any time. (Bain Company, 2005)In dairy industry the company deals with the perishable products which is hard to tr ansport from one place to other and make it fresh as it is and also economically at a long distance. Also, it pacts with very high trade hurdles on dairy products so to deal with this there must be some strategy so that the overall profit for the company increases and upsurge the effectiveness in the working. (Gehlhar M.J,2009). Fonterra must use the research and development team to evaluate more economic, healthy and quality product so that which must be naturally and ecologically consistent. They must attract the attention of young consumers as they are life-long consumers. (Gehlhar, M.J,2009)They should change on their abilities as they can make much more revenues on the goods and services relatively than just being a exclusive manufacturer. Fonterra can also uphold their management if they can distinguish their product structures that from the competitors. To stand as a top in the market it wants labelling power and product innovation. (Gehlhar, M.J,2009). Number of increase com petence and efficiency of corporate structure (Fonterra Co-operative Group,2012) Valuation With an analysis of macro and micro scan of environment there are several of problems which have come forward. Fonterra have managed to bring some transformations in their working for higher value markets and tried to sustain with the similar strategies of maintaining low cost leadership and increased volume however Fonterras capability to uphold the spot is at danger and its business structure restricts its capacity. Following are some of the problems which need to modify with critical thinking and innovative strategy. There is clear outcome that present structure of the Fonterra is not acceptable. As per its capital structure its compulsory that its 75 per cent of shareholder approves any proposal but as per the scan it appears to be very less because his shareholders or farmers currently constantly discarding the proposal offer. The shareholders are definitely not accepting the approval because they need to be assured that the final outcome should be positive. (Allio, M.K,2005) Around the globe there is arise in fit, appropriate and environmentally friendly manufactured foods products and as a result mass production has replaced mass customization. So for getting the opportunities in overall environment for those branded manufactured foods Fonterra should be capable for changing current strategies and apply new and innovative strategy for completing the challenge in the global market. Even though they are capable of segregating their item for consumptions, Fonterra must have some distinct competences for taking in physical input which can be used in food business so that they come up with different products of competitors. Fonterra should also focus on consumer marketing, product and process innovation so that they Fonterra can get a competitive advantage by differentiating his food products which holds exceptional quality which is different from competitors. According to the science and biology, the production of dairy organization is not limited only on the farm but there is production of manufactured food products as well. The guidance from biotechnology can help Fonterra to adjust the workings by means of technology or natural resources. (Datamonitor,2008) To come up with a different product line, Fonterra should take the help of health and nutrition team which targets at particular health improvement. Data monitor (2008) further pointed out that it is essential that the team is well trained to get target at consumer health all around the world, such as: dermatology, gastrointestinal health, infant nutrition, immune health, sports health, therapeutics, bone health and animal health. Fonterras emphasis on creating of product will undeniably benefit and increase the demand in food products. (Datamonitor,2008) Fonterra is responsible for promoting all food products by advertising about product features in order to control the market. Bart and Bontis (2003) suggested that the direction is required for consumers to make them loyal towards food product. In the ever changing business environment erratic circumstances arise; Fonterra may plan an appropriate strategy for these situations, since the irregular characters. When businesses fragment at spectacular speed or when conventions can overnight be both unbridle or cripple marketplace applicants or when the value and accessibility of critical contributions may vary wildly So the strategy development of Fonterra be for situations of uncertainty.( David Calfee,2006) Successful strategies integrate multiple situations for Fonterra which creates a series of feasible strategic options; flexible enough to make alterations in unpredictable situations. (VeitEtzold, Ted Buswick, 2008) Innovation in the product occur at each stage of business, for example in 80s the Walkman with a cassette player came and replaced Discman and mp3 player soon but now what we can see in market is only iPod which has captured more than 90% of market. And it is highly likely that the iPod will be banished too one day by yet other product. So the firm should continuously have another policy or approach. So demand can modified with the time so Fonterra must be elastic in getting those demand within the time bracket. (VeitEtzold, Ted Buswick, 2008). Still, if satisfactory variations are not ready, or if ready but its not adequate to avoid the risk of fiscal risks, it must use the monetarist policy as a substitute option for taking care for those risks scheduled carefully and always taking note in mind the characteristic problems of that approach. (Tristan Nguyen, 2011)